Loading organizations...
JuneShine has raised $24.0M across 1 funding round.
Key people at JuneShine.
JuneShine has raised $24.0M in total across 1 funding round.
JuneShine, based in San Diego, California, brews and distributes organic hard kombucha and ready-to-drink canned cocktails, emphasizing sustainable practices and better-for-you alcoholic beverages. Their product portfolio includes 6.0% ABV hard kombucha and canned cocktails crafted with real ingredients like organic juices and spices, available through wholesale distribution in 28 states. The company, which employs 130 individuals, has generated $74.5 million in revenue and received investment from firms such as InvestBev. JuneShine focuses on avoiding artificial colors, GMOs, pesticides, and processed syrups in its beverages, catering to consumers seeking cleaner adult drink options. The organization was established in 2018 by co-founder and CEO Greg Serrao and his team. Its business model centers on direct sales via tasting rooms, wholesale distribution in 28 states, and canned/draft products.
Key people at JuneShine.
JuneShine has raised $24.0M in total across 1 funding round.
JuneShine's investors include Amberstone Ventures, Thomas Pentz, Chris Hollod, Whitney Cummings.
JuneShine is not a technology company—it is a beverage manufacturer specializing in alcoholic drinks. The premise of your query contains an inaccuracy that I should clarify before proceeding.
JuneShine is a hard kombucha and canned cocktail producer founded to address a gap in the market: consumers know more about the food they eat than the alcohol they drink.[5] The company manufactures and sells organic, sustainably-produced alcoholic beverages made with real, premium ingredients—no artificial sweeteners, syrups, or flavors.[5]
The company serves health-conscious consumers seeking better-for-you alcohol options. Its core product is hard kombucha naturally fermented to 6% ABV and made with organic honey, organic cane sugar, and organic fruit.[3][7] JuneShine has expanded into canned cocktails under its "JuneShine Spirits" line, offering premium spirits with real juice and no added sugar.[5] The company has demonstrated strong growth momentum, with revenue reported at $74.5 million and distribution across 28 states via wholesale and 45 states through direct-to-consumer e-commerce.[4]
JuneShine was founded in June 2018 (though one source cites 2017) by a team of environment-conscious adventurers, artists, and creatives based in San Diego, California.[3][5] The founding insight emerged from a simple observation: while consumers scrutinize food labels, they rarely question what goes into their alcoholic beverages. This observation sparked the mission to brew honest alcohol for a healthier planet.[5]
The company achieved early traction by focusing on a differentiated product category—hard kombucha—at a time when the category was nascent. By January 2021, JuneShine began selling direct-to-consumer, expanding beyond wholesale distribution.[3] The company raised $24 million in a Series B funding round to accelerate growth and explore new better-for-you alcohol categories.[4] As of the latest available data, JuneShine has raised a total of $29.18 million and remains in the private equity stage.[1]
JuneShine operates within the better-for-you alcohol trend, where consumers increasingly seek beverages aligned with health and sustainability values. The hard kombucha category itself represents a convergence of two consumer movements: the kombucha wellness trend and the premiumization of alcoholic beverages.
The timing has been favorable: as craft beverages and functional foods gained mainstream adoption in the 2010s, hard kombucha emerged as a natural extension. JuneShine's emphasis on organic ingredients, low sugar content, and environmental responsibility positions it to capture demand from millennials and Gen Z consumers who prioritize transparency and sustainability in purchasing decisions. The company's expansion into canned cocktails signals recognition that the hard kombucha category alone may have limited ceiling, pushing the brand toward adjacent better-for-you spirits categories.
JuneShine is well-positioned to continue scaling within the premium, health-conscious alcohol segment. The company's next chapter likely involves deepening distribution in existing markets, expanding the canned cocktails line, and potentially exploring celebrity partnerships (mentioned in Series B announcements).[4] As the broader alcohol industry faces pressure to innovate around health and sustainability, JuneShine's early-mover advantage in hard kombucha and mission-driven positioning could strengthen its competitive moat.
The key challenge will be maintaining growth momentum in a category that, while trending, remains niche compared to beer and spirits. Success will depend on whether JuneShine can scale beyond early adopters and establish hard kombucha as a mainstream category—or whether the brand must increasingly rely on its canned cocktails line to drive revenue growth.
JuneShine has raised $24.0M across 1 funding round. Most recently, it raised $24.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $24M Series B | — | Amberstone Ventures, Thomas Pentz, Chris Hollod, Whitney Cummings | Announced |
