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§ Private Profile · Paris, France
We let customers "Buy Now Pay Later" on any store in Europe.
Joe has raised $3.0M across 2 funding rounds.
Key people at Joe.
Joe was founded in 2020 by Kevin Ohana (Founder) and Yohan Elbase (Founder).
Joe has raised $3.0M in total across 2 funding rounds.
Joe is building a innovative and flexible DtoC Buy Now Pay Later App in Europe powered by Tech📲.
In Europe, only 15% of e-commerce have integrated BNPL solutions and consumers don’t have access to installments very easily.
Within Joe app and our virtual card you can buy now pay later on any store without any technical integration. And if you already made your purchase, you can be refunded and get 3 installments
Joe has raised $3.0M across 2 funding rounds. Most recently, it raised $2.0M Seed in December 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2021 | $2M Seed | — | Alex, Balderton Capital, Double Prime LLP, EFounders, Jenny Fielding, Scott Hartley, Hustle Fund, Kearny Jackson, Kima Ventures, LDV Capital, Nauta Capital, NewView Capital, Passion Capital, Point Nine Capital, #secretfund, Yobe Ventures, Andrew Nutter, Claire Diaz Ortiz, Clement Benoit, Greg Kidd, Michel Meyer, Oleg Tscheltzoff, Sebastian Stoddart | Announced |
| Apr 1, 2021 | $1M Seed | — | Double Prime LLP, EFounders, John Paul, Origins, Gilad Engel, Thibaud Elziere | Announced |
Key people at Joe.
Joe was founded in 2020 by Kevin Ohana (Founder) and Yohan Elbase (Founder).
Joe has raised $3.0M in total across 2 funding rounds.
Joe's investors include Alex, Balderton Capital, Double Prime LLP, eFounders, Jenny Fielding, Scott Hartley, Hustle Fund, Kearny Jackson, Kima Ventures, LDV Capital, Nauta Capital, NewView Capital.
Klarna is a leading European fintech company specializing in "Buy Now, Pay Later" (BNPL) services, enabling customers to purchase goods online and pay later in flexible installments or after delivery. It serves over 250,000 merchants across Europe, with 90 million active consumers, offering a seamless and accessible shopping experience that increases sales and average order values for retailers. Klarna’s product suite includes pay-in-30-days, installment payments, and direct debit options, making it highly popular among millennials and Gen Z shoppers. The company’s mission is to make shopping easier and more accessible by providing smart, flexible payment solutions that enhance consumer purchasing power and merchant conversion rates[1][4][5].
Founded in 2005 in Stockholm by three friends from the Stockholm School of Economics—Sebastian Siemiatkowski, Niklas Adalberth, and Victor Jacobsson—Klarna emerged from an entrepreneurial idea to simplify and secure online payments. Despite losing their school’s entrepreneurship competition, they launched the company, initially serving Sweden before expanding to Norway, Finland, and Denmark. Klarna’s pivotal moments include acquiring a full banking license in Sweden, which allowed it to operate as a regulated financial institution, and strategic acquisitions such as SOFORT in 2014, which expanded its payment capabilities and European reach. These moves helped Klarna evolve from a payment facilitator to a dominant BNPL and fintech platform[2][3][4][5][7].
Klarna rides the wave of the growing BNPL trend, which aligns with consumer demand for flexible, interest-free payment options amid rising online shopping. The timing is favorable due to increased e-commerce penetration and consumer preference for alternative credit solutions that avoid traditional credit cards. Market forces such as digital transformation in retail, regulatory acceptance of fintech innovations, and the rise of millennial and Gen Z shoppers underpin Klarna’s growth. By partnering with major retailers and expanding globally, Klarna influences the fintech ecosystem by setting standards for seamless, consumer-friendly payment experiences and driving adoption of embedded finance in commerce[1][2][6].
Klarna is positioned to continue expanding its global footprint, particularly in the US market, while evolving into a broader AI-powered shopping and payments platform. Future trends shaping Klarna’s journey include increased regulatory scrutiny, the integration of AI for personalized shopping and credit risk management, and growing competition in BNPL. Its influence may evolve from a pure payment enabler to a comprehensive financial services provider embedded in the retail experience, further blurring the lines between commerce and finance. Klarna’s mission to make shopping accessible remains central as it leverages technology and scale to redefine consumer payment behavior[2][4][6].
