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§ Private Profile · Leicester, United Kingdom
Software provider offering web-based content management systems and customer experience tools for Local Government and Higher Education.
JADU provides non-technical web-based content management and customer experience solutions specifically for Local Government and Higher Education institutions. The company's core offerings include Jadu Central, a comprehensive Content Management System and Forms platform, and Jadu Connect, a Customer Experience Management tool. These platforms are designed to facilitate direct digital connections between organizations and their constituents, serving clients globally within the public sector and academic fields. While specific financial metrics, user counts, or investment details are not publicly disclosed, the company focuses on delivering specialized software licensing and design services. Key figures within the organization include Group Chief Executive Officer Suraj Kika and Chief Technology Officer Andy Perkins. JADU was founded in 2001 by Suraj Kika and Andy Perkins. The firm focuses on local Authorities and Higher Education institutions globally.
JADU has raised $43.0M across 2 funding rounds.
JADU has raised $43.0M in total across 2 funding rounds.
JADU has raised $43.0M across 2 funding rounds. Most recently, it raised $36.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 27, 2022 | $36M Series A | Bain Capital | Alumni Ventures, General Catalyst, LG Technology Ventures | Announced |
| Dec 1, 2021 | $7M Seed | — | Adjacent, Backed VC, General Catalyst, Sound Ventures, GUY Oseary, Keith A. Grossman, Nick Adler, Coinbase Ventures, The Venture Reality Fund | Announced |
Jadu is a technology company founded in 2001 that provides low-code Web Experience Management (WEM) software, specializing in Web CMS, forms, portals, customer case management, and related tools like document management, search, and publishing for enterprises, particularly in government, education, and private sectors.[1][2][4] Its core products include Jadu Central for extensible website and form management, Jadu Connect (a cloud-based CRM and case management system processing over 20 million cases by 2022), and AI-driven solutions like Agent-Ex Search and Jadu Assist for intelligent self-service and workflow.[2][5] Jadu serves hundreds of organizations worldwide, including local authorities and higher education institutions, enabling accessible, responsive digital experiences that support self-service, cost savings through channel shifts, and AI-enhanced productivity; it generates around $24 million in annual revenue with 99-163 employees across offices in the UK (Leicester headquarters), North America, and Australia.[1][3][4] In December 2025, Jadu was acquired by Netcall plc for up to £19.2 million, enhancing its position in customer engagement software.[2]
Jadu was founded in 2001 in Leicester, England, by Suraj Kika (current Group CEO) and Andy Perkins (CTO and co-founder), starting as a provider of web content management solutions.[1][4] The company evolved from delivering web CMS and forms for enterprises to a broader low-code platform, incorporating customer case management informed by work with the UK Ministry of Justice, leading to the 2017 launch of Jadu Connect (formerly CXM).[2][4] Early traction came from powering accessible websites and services for government and education clients, with pivotal moments like Welwyn Hatfield Council's full CRM, forms, and website transformation in under a year by 2022, and scaling Connect to handle 20 million cases across its customer base.[2] Its global expansion included establishing Jadu, Inc. in the US and an Asia-Pacific presence in Australia, culminating in the 2025 acquisition by Netcall plc.[2][3]
Jadu rides the wave of digital transformation in public sector and enterprise self-service, fueled by AI adoption, low-code/no-code trends, and demands for accessible, compliant digital experiences amid devolution and service reforms.[2][5] Timing aligns with post-pandemic shifts to hybrid cloud and AI-enhanced productivity, where organizations seek tools to connect siloed systems without heavy coding—Jadu's platform acts as a "digital layer" enabling this for resource-constrained sectors like local government and higher education.[4][5] Market forces favoring it include regulatory pushes for accessibility (e.g., WCAG), cost pressures driving channel shifts, and AI's rise for smarter search and workflows, positioning Jadu ahead of competitors like Terminalfour or Ingeniux in government-focused WEM.[1][2] It influences the ecosystem by powering millions of daily interactions, fostering innovation cultures, and through alliances like Databank IMX, accelerating AI-ready public services.[3][5]
Post-2025 acquisition by Netcall, Jadu is poised to expand its AI-driven self-service platform, integrating deeper with customer engagement tools to target larger enterprises and international markets.[2] Trends like generative AI proliferation, public sector devolution, and zero-trust accessibility will shape its path, potentially scaling case volumes beyond 20 million and embedding Jadu Assist across more workflows.[2][5] Its influence may evolve from niche WEM leader to a core player in AI-orchestrated digital ecosystems, amplifying impact through Netcall's resources while upholding its user-first, transparent ethos—reinforcing its role as the foundation for transformative, human-centered digital connections.[4][5]
JADU has raised $43.0M in total across 2 funding rounds.
JADU's investors include Bain Capital, Alumni Ventures, General Catalyst, LG Technology Ventures, Adjacent, Backed VC, Sound Ventures, Guy Oseary, Keith A. Grossman, Nick Adler, Coinbase Ventures, The Venture Reality Fund.