Isometric Technologies - ISO

High-Level Overview

Isometric Technologies (ISO) is a San Francisco-based SaaS platform providing transportation performance intelligence for the logistics and supply chain industry.[1][2][3] It serves shippers, brokers, carriers, manufacturers, and third-party stakeholders by reconciling data discrepancies across ERPs, WMS, TMS, and other sources to create a single source of truth, measuring true landed costs, service failures, chargebacks, and industry benchmarks.[1][2][3][5] The platform solves opaque data reconciliation challenges, uncovers hidden costs from poor service, optimizes carrier procurement, and drives accountability for better financial outcomes and operational flexibility.[1][3]

Founded around 2019-2020, ISO has raised $15M in a Series A round from investors including Blackhorn Ventures, Maersk Growth, Alumni Ventures, and Kindred Ventures, showing strong growth momentum in freight performance management.[1]

Origin Story

Isometric Technologies emerged from the need for a neutral third-party platform to address chronic data discrepancies and performance measurement gaps in modern supply chains.[3] Co-founder and CEO Brian Cristol, a supply chain specialist, led the development of its flagship solution to provide actionable insights beyond fragmented dashboards.[3] Founded in 2020 (with some sources noting 2019 activity), the company is headquartered at 383 Arkansas Street in San Francisco, California.[1][2] Early traction came from recognizing overdue demand for reconciled data among manufacturers, transportation providers, and partners, positioning ISO as the industry's first collaborative performance management tool at scale.[3][5]

Core Differentiators

• Single Source of Truth: Ingests and reconciles data from any ERP, WMS, TMS, or source in real-time, eliminating discrepancies between stakeholders without adding another dashboard.[2][3][5]
• Cost Visibility and Root Cause Analysis: Ties monetary impacts of service failures, chargebacks, retail deductions, and OTIF compliance to responsible parties, enabling proactive vendor management and RFP planning.[1][3]
• Industry Benchmarking: Offers market-wide performance comparisons for shippers and carriers, assessing networks against peers to inform procurement and transportation decisions.[1][3]
• Actionable Intelligence: Provides intuitive analytics on total transportation costs, bottlenecks, and service value, fostering better relationships, sustainability, and automation gains.[3]

Role in the Broader Tech Landscape

ISO rides the wave of supply chain digitization and resilience trends, amplified by post-pandemic disruptions that exposed data silos and cost inefficiencies in logistics.[3] Its timing aligns with rising demands for transparency in freight amid volatile capacity, sustainability pressures, and AI-driven analytics, where neutral platforms like ISO enable shippers to benchmark against industry standards and optimize complex ecosystems.[1][3] By influencing procurement, carrier scorecards, and OTIF programs, ISO reduces friction for large manufacturers and providers, contributing to broader efficiency in a $9T global logistics market increasingly reliant on performance intelligence.[3]

Quick Take & Future Outlook

ISO is poised to expand its benchmarking and AI-enhanced root cause tools, capitalizing on Series A momentum to capture more shipper-carrier networks amid e-commerce growth and nearshoring.[1][3] Trends like predictive analytics for service failures and ESG-focused procurement will shape its path, potentially evolving ISO into a standard for logistics accountability. As supply chains demand ever-greater precision, ISO's focus on true cost intelligence positions it to drive systemic improvements, tying back to its core mission of transforming opaque data into competitive advantage.[3]