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§ Private Profile · 1266 N Scales St, Reidsville, NC 27320, USA
SaaS platform providing transportation performance intelligence for logistics, focused on cost measurement and carrier.
Isometric Technologies (ISO), based in San Francisco, California, provides a transportation performance intelligence platform for the logistics industry. The company's SaaS platform measures total transportation costs, offers industry benchmarks, and manages performance data to identify hidden service costs and optimize carrier procurement for shippers, brokers, and carriers. ISO has raised $15 million in total funding, with investments from notable firms such as Blackhorn Ventures, Maersk Growth, Alumni Ventures, and Kindred Ventures. Serving a diverse client base including Fortune 1000 customers, the platform aims to enhance efficiency across the supply chain. Founded in 2020 by Brian Cristol, who also serves as CEO, Isometric Technologies continues to expand its footprint in logistics technology. Its business model centers on saaS platform subscription or enterprise contracts with logistics customers.
Isometric Technologies - ISO has raised $3.0M across 1 funding round.
Isometric Technologies - ISO has raised $3.0M in total across 1 funding round.
Isometric Technologies (ISO) is a San Francisco-based SaaS platform providing transportation performance intelligence for the logistics and supply chain industry.[1][2][3] It serves shippers, brokers, carriers, manufacturers, and third-party stakeholders by reconciling data discrepancies across ERPs, WMS, TMS, and other sources to create a single source of truth, measuring true landed costs, service failures, chargebacks, and industry benchmarks.[1][2][3][5] The platform solves opaque data reconciliation challenges, uncovers hidden costs from poor service, optimizes carrier procurement, and drives accountability for better financial outcomes and operational flexibility.[1][3]
Founded around 2019-2020, ISO has raised $15M in a Series A round from investors including Blackhorn Ventures, Maersk Growth, Alumni Ventures, and Kindred Ventures, showing strong growth momentum in freight performance management.[1]
Isometric Technologies emerged from the need for a neutral third-party platform to address chronic data discrepancies and performance measurement gaps in modern supply chains.[3] Co-founder and CEO Brian Cristol, a supply chain specialist, led the development of its flagship solution to provide actionable insights beyond fragmented dashboards.[3] Founded in 2020 (with some sources noting 2019 activity), the company is headquartered at 383 Arkansas Street in San Francisco, California.[1][2] Early traction came from recognizing overdue demand for reconciled data among manufacturers, transportation providers, and partners, positioning ISO as the industry's first collaborative performance management tool at scale.[3][5]
ISO rides the wave of supply chain digitization and resilience trends, amplified by post-pandemic disruptions that exposed data silos and cost inefficiencies in logistics.[3] Its timing aligns with rising demands for transparency in freight amid volatile capacity, sustainability pressures, and AI-driven analytics, where neutral platforms like ISO enable shippers to benchmark against industry standards and optimize complex ecosystems.[1][3] By influencing procurement, carrier scorecards, and OTIF programs, ISO reduces friction for large manufacturers and providers, contributing to broader efficiency in a $9T global logistics market increasingly reliant on performance intelligence.[3]
ISO is poised to expand its benchmarking and AI-enhanced root cause tools, capitalizing on Series A momentum to capture more shipper-carrier networks amid e-commerce growth and nearshoring.[1][3] Trends like predictive analytics for service failures and ESG-focused procurement will shape its path, potentially evolving ISO into a standard for logistics accountability. As supply chains demand ever-greater precision, ISO's focus on true cost intelligence positions it to drive systemic improvements, tying back to its core mission of transforming opaque data into competitive advantage.[3]
Isometric Technologies - ISO has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Isometric Technologies - Seed in January 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2020 | $3M Seed | — | Andreessen Horowitz, Base Partners, Coatue, Greenoaks Capital, L37 Ventures, Lightspeed Venture Partners, Tucker Seed Fund LLC, Zeev Capital, Oren Dobronsky | Announced |
Isometric Technologies - ISO has raised $3.0M in total across 1 funding round.
Isometric Technologies - ISO's investors include Andreessen Horowitz, Base Partners, Coatue, Greenoaks Capital, L37 Ventures, Lightspeed Venture Partners, Tucker Seed Fund LLC, Zeev Capital, Oren Dobronsky.