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§ Private Profile · Jakarta, Indonesia
Omnichannel SaaS platform managing sales, POS, inventory, and payments for retail and F&B SMEs in Indonesia, focused on seamless commerce.
iSeller is a Jakarta, Indonesia-based omnichannel SaaS platform that provides retail and F&B merchants with a unified system for managing offline and online sales, POS, inventory, and digital payments. It integrates with marketplaces and food delivery apps, empowering over 100,000 Indonesian SMEs with comprehensive commerce operations. The platform processed a gross transaction volume (GTV) of US$600 million in 2022, marking a fivefold increase over the prior two years. Its customer base includes recognizable names such as Sogo, Jiwa Group, Es Teler 77, and Lemonilo. Investors like AppWorks and Openspace have participated in its funding rounds, including a Series B. iSeller was founded in 2016 by Jimmy Petrus. Its business model centers on saaS subscriptions and services for omnichannel commerce, POS, payments, and inventory management, generates revenue through gross transaction volume.
iSeller has raised $28.0M across 3 funding rounds.
iSeller has raised $28.0M in total across 3 funding rounds.
iSeller has raised $28.0M across 3 funding rounds. Most recently, it raised $12.0M Series B in January 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2023 | $12M Series B | Intudo Ventures | Kvision, Mandiri Capital Indonesia, Openspace Ventures | Announced |
| Dec 31, 2021 | $8M Series A Plus | AppWorks, Openspace Ventures | Indogen Capital, Mandiri Capital Indonesia | Announced |
| Oct 1, 2021 | $8M Series B | — | AppWorks, Openspace Ventures | Announced |
iSeller Commerce is a Jakarta-based SaaS company founded in 2016 that provides an omnichannel point-of-sale (POS) and management platform to simplify selling for small and medium-sized enterprises (SMEs), particularly in Indonesia.[1][2][3][4] It serves retailers, food and beverage (F&B) businesses, and other merchants by enabling seamless sales in-store, online, through social media, and across Android, iOS, and Windows devices, while solving inventory management, payment processing, and reporting challenges with tailored editions for specific business types.[1][3][4] With 170 employees, operations in 35 Indonesian cities, trust from 60,000+ merchants and 50+ partners, and estimated $21 million in revenue, iSeller demonstrates strong growth momentum in empowering Indonesia's digital economy.[2][3][5]
iSeller was founded and built by Intersoft Solutions, a visionary tech company known for innovative web and mobile technologies adopted by global giants like NASDAQ, Boeing, Airbus, Microsoft, and Citibank across 35 countries.[1] Launched in 2016 as a next-generation SaaS platform in Jakarta, it emerged from Intersoft's expertise to address the needs of Indonesia's millions of SMEs, focusing on digital adoption to help them scale efficiently.[1][2] Early traction came from its user-experience-first design and flexible model, quickly gaining adoption among premium brands and expanding to support businesses nationwide.[1][3]
iSeller rides the wave of digital transformation in emerging markets, particularly Indonesia's booming e-commerce and SME digitization trends, where millions of traditional businesses seek affordable tech to compete online and offline.[1][2][3] Its timing aligns with rising omnichannel demands post-pandemic, fueled by market forces like mobile penetration, social commerce growth, and government pushes for a world-class digital economy.[1][4] By accelerating SME growth, iSeller influences the ecosystem as an economic engine, partnering with top brands and expanding hardware solutions to bridge physical-digital gaps in Southeast Asia.[3][5]
iSeller is poised for regional expansion beyond Indonesia's 35 cities, leveraging its scalable SaaS model and hardware to capture more of the global SME POS market amid AI-driven personalization and embedded finance trends.[1][3][4] Potential growth catalysts include deeper integrations with payment gateways and analytics, while challenges like competition from global players could be offset by localized expertise. Its influence may evolve from a national enabler to a Southeast Asian leader, further democratizing commerce tech and sustaining Indonesia's digital momentum—echoing its founding mission to make selling truly simple and limitless.[1][2]
iSeller has raised $28.0M in total across 3 funding rounds.
iSeller's investors include Intudo Ventures, KVision, Mandiri Capital Indonesia, Openspace Ventures, AppWorks, Indogen Capital.