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Intricately, based in San Francisco, California, provides data analytics on cloud services, offering insights into cloud usage, spending, and adoption for market analysis, competitive intelligence, and account-based marketing. Utilizing a proprietary global sensor network from over 150 internet points of presence, the company maps digital infrastructure for millions of organizations, tracking 7 million businesses and 21,000 cloud offerings globally. Operating on a subscription-based SaaS model, Intricately raised $4.25 million in total funding, including a $4 million Series A led by Counterpart Ventures. Its cloud intelligence data served enterprise customers like Cloudflare, Equinix, and Fastly, prior to its acquisition by HG Insights in March 2022, with its 54 employees joining HG Insights. Intricately was founded in 2014 by Michael Pollack, Fima Leshinsky, and Giv Parvaneh.
Intricately has raised $6.0M across 2 funding rounds.
Intricately has raised $6.0M in total across 2 funding rounds.
Intricately has raised $6.0M in total across 2 funding rounds.
Intricately's investors include Counterpart Ventures, Founders Fund, Humba Ventures, Rock Ventures, SNR, Greg Schroy, Bloomberg Beta, Singtel Innov8, Susa Ventures, B Capital Group, Fifth Wall, Social Capital.
Intricately was a technology company providing real-time data insights on cloud product usage, adoption, and spend, enabling cloud vendors to prospect opportunities, prioritize customers, and address issues proactively.[1][5] Its platform served sales and marketing teams at leading cloud companies for lead scoring, propensity modeling, account potential analysis, and TAM sizing, tracking over six million businesses worldwide via a proprietary global sensor network.[2][5][6] With under 25 employees and $6.7 million in revenue, it raised less than $5 million across three funding rounds before being acquired by HG Insights.[1]
The company solved the challenge of visibility into customers' cloud footprints amid rapid cloud migration, delivering metrics like deployment dates, monthly spend estimates, and deployed applications to optimize go-to-market strategies.[1][5][6]
Founded in San Francisco, California, Intricately emerged to map digital cloud usage through a sensor network monitoring internet gateways for real-time changes in cloud infrastructure.[3][5] Key founders Michael Pollack (CEO) and Fima Leshinsky (CTO) built the company around proprietary data collection on cloud adoption and spend for over six million global businesses.[2]
Early traction included raising $4 million in a funding round highlighted in a pitch deck, capitalizing on cloud migration uncertainties, with total funding under $5 million across three rounds.[1] The company gained recognition as a Great Place to Work and operated in business intelligence software until its acquisition by HG Insights, where the full team, including founders, joined to enhance tech spend insights.[2][3]
Intricately rode the explosive cloud adoption trend, where businesses migrated en masse but lacked visibility into usage and spend, creating demand for actionable intelligence.[1][2] Its timing aligned with hyperscale cloud growth from providers like AWS, Azure, and Google Cloud, enabling vendors to navigate market uncertainty and prioritize high-value accounts amid a $200+ billion annual cloud spend market.[5]
By influencing sales efficiency for cloud teams, it shaped go-to-market strategies in a fragmented ecosystem, now amplified through HG Insights' platform covering 11 million companies and 15,600 products across 248 countries.[2] This positioned it as a key enabler in B2B tech intelligence, bridging data gaps for account-based marketing and territory planning.[2][6]
Post-acquisition by HG Insights, Intricately's technology has evolved into enhanced cloud footprint visibility within a broader intelligence platform, led by CEO Elizabeth Cholawsky and integrated founder expertise.[2] Next steps likely include expanding sensor data fusion for AI-driven predictions on cloud spend and tech stacks, capitalizing on multi-cloud complexity and rising IT budgets.
Shaping trends like edge computing, AI workloads, and sustainability-driven cloud optimization will amplify its role, potentially influencing ecosystem-wide decisions in sales acceleration and market sizing. As cloud dependency deepens, its legacy empowers richer, real-time insights, solidifying HG Insights' position in technology intelligence.
Intricately has raised $6.0M across 2 funding rounds. Most recently, it raised $4.0M Series A in May 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2020 | $4M Series A | Counterpart Ventures | Founders Fund, Humba Ventures, Rock Ventures, SNR, Greg Schroy, Bloomberg Beta, Singtel Innov8, Susa Ventures | Announced |
| Jul 1, 2016 | $2M Seed | — | B Capital Group, Fifth Wall, Founders Fund, Humba Ventures, Rock Ventures, SNR, Social Capital, Dino Vendetti, Greg Schroy | Announced |
