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§ Private Profile · San Diego, CA, USA
Marketing analytics platform aggregating cross-channel marketing data. Evolving into an AI Revenue Analytics Platform for enterprises.
Improvado is a marketing analytics platform based in San Francisco, California, that aggregates and analyzes cross-channel marketing data from over 150 sources into a unified dashboard. The platform automates manual marketing report generation, allowing marketers to consolidate data efficiently without requiring engineers. It is transforming into an AI Revenue Analytics Platform, incorporating industry-first AI Agent technology for enterprise clients. The company has secured $34 million in total funding, including an $8 million round from 60 investors, and employs 95 individuals across 14 time zones. Its client roster includes brands like Ancestry and Hims, and agencies such as Havas, WPP, and Dentsu. Improvado was founded in 2017 by Daniel Kravtsov. Reported scale details include $34M total funding, 95 employees across 14 time zones, closed a $3M seed round and raised $8M from 60 investors.
Improvado has raised $30.0M across 3 funding rounds.
Improvado has raised $30.0M in total across 3 funding rounds.
Improvado has raised $30.0M across 3 funding rounds. Most recently, it raised $22.0M Series A in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 15, 2022 | $22M Series A | Jonathan Seeber | Rajeev Goel | Announced |
| Apr 1, 2019 | $5M Seed | — | Aperiamventures, Cabra VC, Math Capital, SpringTime Ventures, Oleg Rogynskyy, Auren Hoffman, JOE Zawadzki, Omar Tawakol, Rajeev Goel, Paul Martino, Iadata | Announced |
| Apr 1, 2018 | $3M Seed | — | 8 BIT Capital, Array Ventures, Broadway Angels, Coatue, Coelius Capital, Flex Capital, Fortress Investment Group, Founders Fund, IDG Ventures, Math Capital, North Island Ventures, Recursive Ventures, Alexander Rosen, Sand Hill Angels, Sapphire Ventures, SignalFire, Super{set}, The HIT Forge, Adam D'angelo, Clark Landry, Eric Chernoff, GIL Elbaz, Jodi Sherman Jahic, Jonathan Swanson, Mark Casady, Nicolas Berggruen, Ariel Lebowits, Bill Demas, Charlie Songhurst, David Popowitz, David Yaffe, Ethan Beard, Jeff Epstein, JOE Zawadzki, KIM Perell, Omar Tawakol, Rajeev Goel, Rick Erwin, Russell Fradin, Toby Gabriner, 500 Startups, Nexus Venture Partners | Announced |
Improvado has raised $30.0M in total across 3 funding rounds.
Improvado's investors include Jonathan Seeber, Rajeev Goel, AperiamVentures, Cabra VC, Math Capital, SpringTime Ventures, Oleg Rogynskyy, Auren Hoffman, Joe Zawadzki, Omar Tawakol, Paul Martino, IAdata.
Improvado is a California-based software development company with 51-200 employees that builds an automated marketing reporting and analytics platform.[1] It consolidates data from over 500 marketing, sales, and MarTech platforms, handling extraction, normalization, transformation, and visualization to deliver AI-powered insights, dashboards, and reports without requiring engineering resources.[1][2][5] Serving marketing teams at small businesses, enterprises, and software companies—like ASUS—Improvado solves fragmented data silos, manual spreadsheet analytics, and inefficient reporting by enabling real-time performance tracking, complex metric calculations (e.g., CLV, CAC), revenue attribution, and natural language queries via AI agents.[1][2][4] This drives informed budget decisions, ROI optimization, and faster growth, with features like pre-built models, zero-code ETL, and compliance with SOC 2, GDPR, HIPAA, and CCPA.[2][3]
Improvado emerged to address the pain of manual marketing data aggregation across disparate platforms, evolving into a comprehensive end-to-end analytics solution.[1] Founded as a software company in California (headquartered at 3919 30th St, San Diego, CA 92104), it gained early traction by automating reporting for cross-channel efforts, with pivotal growth through integrations supporting 500+ sources and AI enhancements for transformation and insights.[1][2][6] Key milestones include enterprise-ready features like AI-powered data agents, governance tools, and scalable ETL, as demonstrated by client wins such as ASUS, which reported saving 90 hours weekly on data tasks.[4] This trajectory humanizes Improvado as a tool born from marketers' frustrations, now empowering teams to focus on analysis over drudgery.[3]
Improvado stands out in marketing analytics through automation, AI integration, and scalability:
Improvado rides the AI-driven marketing intelligence wave, capitalizing on exploding MarTech fragmentation—where teams juggle 500+ tools amid rising data volumes from multi-channel campaigns.[2][3] Timing aligns with enterprise demands for governed, real-time analytics post-GDPR/CCPA, as manual processes create silos and errors that hinder scalability.[3] Market forces like AI democratization and no-code trends favor Improvado, enabling non-technical users to access advanced features (e.g., revenue attribution, customer journeys) at lower cost than custom builds.[1][5] It influences the ecosystem by reducing reliance on spreadsheets/engineering, accelerating insights for SMBs and enterprises, and setting standards for compliant, automated data stacks in a privacy-first era.[2][4]
Improvado's trajectory points to deeper AI embedding, expanding custom agent capabilities and integrations to handle emerging channels like generative AI ads or Web3 marketing data. Trends like predictive analytics and zero-trust security will shape its path, potentially growing its user base as enterprises prioritize ROI amid economic pressures. Its influence may evolve from reporting tool to full marketing OS, powering autonomous optimization and further disrupting legacy ETL vendors—reinforcing its role as the go-to for data-unified, insight-led marketing teams.