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§ Private Profile · Sydney, New South Wales, Australia
AI-driven market research platform providing rapid consumer insights for brands and agencies, focused on concept testing and product development.
Ideally is an AI-driven market research platform based in New Zealand that enables brands and marketers to rapidly test concepts and messages with target audiences, receiving consumer insights overnight. The company recently closed a $5.5 million funding round led by Icehouse Ventures and OIF Ventures, bringing its total capital raised to $7.65 million. Its SaaS platform aims to compress traditional research timelines from weeks or months to days, at approximately 10x lower cost, for informing marketing campaigns and product development. Initially launched in New Zealand, Ideally is expanding internationally with a focus on the US and Australian markets. The company was founded in 2023 by James Donald, Brendan Cervin, and Joshua Nu'u-Steele. Its business model centers on ideally operates as a SaaS platform providing on-demand consumer insights to marketers and agencies. They are venture-backed and have raised funding rounds to support product development and international expansion.
Ideally has raised $7.7M across 2 funding rounds.
Ideally has raised $7.7M in total across 2 funding rounds.
Ideally has raised $7.7M across 2 funding rounds. Most recently, it raised $5.5M Other Equity in October 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2024 | $5.5M Venture Round | Icehouse Ventures | — | Announced |
| Nov 9, 2023 | $2.1M Seed | Icehouse Ventures | — | Announced |
Ideally has raised $7.7M in total across 2 funding rounds.
Ideally's investors include Icehouse Ventures.