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§ Private Profile · 85 Great Portland Street, London, Greater London, United Kingdom
Peer-to-peer fashion rental platform for designer clothing, offering dresses, denim, coats, and tops to reduce waste and costs through circular fashion.
HURR operates a peer-to-peer rental platform for designer fashion, facilitating the rental of designer items such as dresses, denim, and coats to reduce waste and promote circular fashion, and is based in London, UK. The company employs a zero-inventory model, partnering with over 50 brands and retailers, including Selfridges, to manage stock, returns, and cleaning. HURR has raised an estimated $15.27M-$18M in total funding and maintains an employee count between 11 and 51. Its funding rounds have seen participation from investors including Octopus Ventures, Praetura Ventures, Ascension Ventures, and D4 Ventures. The platform also enables monthly refreshes and pre-owned purchases, and was certified as a B Corporation in June 2022. HURR was founded in 2017 by Victoria Prew.
HURR has raised $25.0M across 3 funding rounds.
HURR has raised $25.0M in total across 3 funding rounds.
HURR has raised $25.0M across 3 funding rounds. Most recently, it raised $10.0M Other Equity in December 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 19, 2023 | $10M Venture Round | Praetura Ventures | Ascension, D4 Ventures, Octopus Ventures | Announced |
| Dec 1, 2023 | $10M Series U | — | Blackbird Ventures Australia, Octopus Ventures, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck | Announced |
| Dec 1, 2021 | $5M Seed | Octopus Ventures | Blackbird Ventures Australia, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck, Ascension, D4 Ventures | Announced |
HURR is a UK-based technology company founded in 2019 that operates a peer-to-peer (P2P) fashion rental platform, enabling consumers, brands, and retailers to rent high-end designer clothing like dresses, denim, coats, jackets, jumpsuits, tops, and shirts.[1][2][3] It serves fashion enthusiasts seeking sustainable access to luxury trends without ownership, while solving the environmental problems of fast fashion by promoting circularity through a zero-inventory model—where brands/retailers supply stock and HURR manages logistics like cleaning, repairs, and support.[1][2][3] HURR has secured over $15-18 million in funding across multiple rounds, including a $12.6 million recent raise, partnered with 50+ exclusive brands and Selfridges for white-label services, and grown into a tech-first community of thousands of renters and lenders.[1][2][3][4]
HURR was founded in 2019 by Victoria Prew in London, UK, after she recognized in 2018 that fast fashion's demand for constant "newness" was unsustainable and environmentally damaging.[1][2][3][5] Starting as a hands-on operation—visiting lenders' homes to photograph items—Prew evolved it into a scalable platform, moving from Google's Startups Campus to a Selfridges pop-up, and now a full tech-driven marketplace.[1][3] Early traction came from building direct consumer relationships to spot trends and secure brand partnerships, backed by investors like Octopus Ventures (leading a $5.4M seed in one round), Ascension, and D4 Ventures, fueling its shift to a hybrid P2P and SaaS model for brands.[1][2][4]
HURR rides the circular economy wave in fashion, a sector responsible for massive pollution, by enabling rental over ownership amid rising sustainability demands and consumer shifts away from fast fashion.[1][3] Its timing aligns with post-2019 growth in resale/rental models (e.g., akin to Rent the Runway in the UK), amplified by investor interest in climate tech—evidenced by $15M+ funding and Octopus Ventures' backing for scalable impact.[1][2][4] Market forces like regulatory pressures on fashion waste and Gen Z's preference for access over assets favor HURR, positioning it to influence retailers' adoption of rental as a core strategy and normalize circular behaviors ecosystem-wide.[1]
HURR is poised to expand as the global home for circular fashion, scaling its tech platform internationally, deepening brand integrations, and leveraging community data for AI-driven trend forecasting.[3] Trends like stricter ESG regulations, resale market growth (projected to hit billions), and luxury brands' rental pivots will propel it, potentially evolving from UK leader to multi-market powerhouse with more funding rounds ahead.[1][4] As Victoria Prew's vision scales, HURR could redefine sustainable luxury access, turning fast fashion's "newness" addiction into a rental revolution that reshapes industry norms.[1][3]
HURR has raised $25.0M in total across 3 funding rounds.
HURR's investors include Praetura Ventures, Ascension, D4 Ventures, Octopus Ventures, Blackbird Ventures Australia, Shasta Ventures, Akshay Kothari, Dylan Field, Peter Beck.