HoyTrabajas

High-Level Overview

HoyTrabajas is a technology-centric recruitment platform specializing in HR software for the operational and low-skilled labor market, primarily in Latin America with a focus on Colombia.[1][2][3][4] It connects businesses with candidates by enabling real-time exchange of resumes and job openings, streamlining hiring for operational roles through recruitment services, HR tech solutions, and outsourcing.[2][4] The company serves Colombian businesses seeking quick access to operational staff, solving inefficiencies in recruiting low-skilled workers via a tech-driven marketplace.[2][3][4] With roots in Y Combinator's W22 batch, it reports employee counts ranging from 5-9 to 118 across sources and revenue estimates from $500K-$1M to $33.1M, indicating growth momentum post-YC acceleration.[1][2][5][6]

Origin Story

Founded in 2017 in Bogotá, Colombia, HoyTrabajas emerged to address gaps in the operational labor market across Latin America.[3] The idea stemmed from the need for efficient, tech-enabled recruitment of low-skilled workers, allowing real-time matching of resumes and job openings.[4] Key early traction came from its participation in Y Combinator's Winter 2022 (W22) batch, which propelled its focus on Colombia-specific HR services and recruitment for operational roles.[2][5] Headquartered at 9020 Carrera 12 in Bogotá, the company has expanded operations while maintaining a lean structure, with a UK entity (HOYTRABAJAS LIMITED) registered later for potential international presence.[2][7]

Core Differentiators

• Real-time Matching Platform: Enables instant exchange of resumes and job openings, accelerating recruitment for low-skilled and operational workers—unlike traditional HR processes.[4]
• Colombia-Tailored HR Solutions: Specializes in recruitment, HR tech, and outsourcing customized for the Colombian market, providing quick connections to operational candidates.[2]
• Tech-Centric Approach: Operates as HR software in the operational labor segment, leveraging YC backing for scalable, efficient hiring tools.[1][2][3]
• Market Focus: Targets underserved low-skilled labor in Latin America, differentiating from generalist platforms by emphasizing speed and regional relevance.[3][4]

Role in the Broader Tech Landscape

HoyTrabajas rides the wave of HR tech digitization in emerging markets, where Latin America's growing operational workforce demands faster, cost-effective hiring amid labor shortages.[2][3] Timing aligns with post-pandemic remote work shifts and economic recovery in Colombia, amplifying demand for specialized platforms over legacy job boards.[1][4] Favorable market forces include rising gig economy trends and tech adoption in HR outsourcing, positioning it to capture share in a fragmented recruitment space.[2][6] As a YC W22 alum, it influences the ecosystem by validating LatAm HR tech, inspiring similar startups and attracting investment to Bogotá's burgeoning scene.[2][3]

Quick Take & Future Outlook

HoyTrabajas is poised for regional expansion beyond Colombia, potentially scaling its real-time platform to broader LatAm markets or the UK via its registered entity.[2][3][7] Trends like AI-driven matching and outsourced HR will shape its path, boosting efficiency amid talent competition.[1][5] Its influence may evolve from niche operator to regional leader, leveraging YC networks for partnerships—building on its tech-centric foundation to redefine operational hiring in emerging economies.[2][6]