HockeyStack

HockeyStack is an AI-powered B2B revenue analytics, attribution, and account intelligence platform based in San Francisco, CA, USA. It unifies go-to-market data from CRMs, marketing tools, ad platforms, and product analytics into a single foundation, building complete buyer journeys and delivering multi-touch attribution. Serving prominent customers like Outreach, Appsflyer, Yext, Sendoso, and 8x8, HockeyStack generates AI-driven insights via agents Odin and Nova, creating high-intent account lists for efficient sales and marketing campaigns. With 65 employees, the company has successfully raised $20 million in funding. The platform emphasizes cookieless tracking, identity resolution, and enterprise-grade data governance for marketing, sales, and RevOps teams, optimizing campaign efficiency and GTM strategy. HockeyStack was founded in 2021 by Emir Atli, Arda Bulut, and Buğra Gündüz.

High-Level Overview

HockeyStack is an AI-powered operating system designed specifically for inbound B2B revenue teams, unifying marketing, product, and sales data into a single platform. It serves B2B companies by providing actionable insights through advanced attribution, buyer journey visibility, and AI-driven account intelligence, enabling marketing teams to drive pipeline efficiently and sales teams to close deals faster. The platform solves the problem of fragmented, inaccurate data across multiple tools by aggregating, cleansing, and enriching data to deliver reliable, real-time insights that directly tie marketing and sales activities to revenue outcomes. HockeyStack’s growth momentum is evidenced by its adoption among B2B revenue teams seeking to optimize their go-to-market (GTM) strategies with AI-driven analytics and automation[1][2][4].

Origin Story

HockeyStack was founded to address the complexity and inefficiency in B2B revenue attribution and data management. While specific founding year and founders’ details are not explicitly stated in the search results, the company’s evolution focuses on bridging product-led growth (PLG) and sales-led models through AI-powered data intelligence. Early traction likely came from its ability to unify disparate data sources and provide immediate, actionable insights, which resonated with marketing and sales leaders frustrated by siloed data and manual reporting[1][4].

Core Differentiators

• Unified Data Platform: Integrates structured and unstructured data from marketing, sales, product, and customer success tools into one clean, accurate source of truth.
• AI-Powered Insights: Features AI agents like Odin (for marketing intelligence) and Nova (for sales rep assistance) that automate analysis, generate account plans, and recommend next steps.
• Comprehensive Attribution: Supports every attribution model with customizable lookbacks and weighting, enabling precise revenue attribution to campaigns and channels.
• Buyer Journey Visibility: Tracks multi-step buyer journeys with time-stamped interactions, revealing funnel friction and intent signals.
• Account Intelligence: Automatically builds stakeholder maps, scores accounts based on intent and historical data, and surfaces real-time notifications on account activity.
• Workflow Automation: Enables tailored execution across GTM teams by syncing audiences, launching sequences, and pushing actions into third-party tools without manual effort.
• Ease of Use: Provides out-of-the-box dashboards and templates that allow teams to start analyzing data within 24 hours without heavy technical resources[1][2][4][7][8].

Role in the Broader Tech Landscape

HockeyStack rides the growing trend of AI-driven revenue intelligence and data unification in B2B SaaS. As companies increasingly adopt product-led growth and complex sales motions, the need for integrated, real-time insights that connect marketing efforts directly to revenue has become critical. The timing is favorable due to the decline of cookie-based tracking and the rise of privacy regulations, which demand first-party data solutions like HockeyStack’s. Market forces such as data fragmentation, demand for accountability in marketing spend, and the push for automation in GTM workflows work strongly in its favor. By enabling teams to measure incremental impact and optimize pipeline generation with AI, HockeyStack influences the broader ecosystem by setting new standards for revenue attribution and operational efficiency in B2B sales and marketing[1][4][5][8].

Quick Take & Future Outlook

Looking ahead, HockeyStack is poised to deepen its AI capabilities and expand its integrations to cover more data sources and GTM functions, further automating revenue operations. Trends such as increased reliance on AI for decision-making, the blending of product and sales-led growth strategies, and the demand for transparent ROI measurement will shape its journey. Its influence is likely to grow as more B2B companies seek unified platforms that reduce guesswork and accelerate revenue growth. HockeyStack’s mission to turn complex data into clear, actionable insights positions it as a critical tool for revenue teams aiming to scale efficiently in an increasingly data-driven market[1][4][7].