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§ Private Profile · Sydney, Australia
AI software for retail assortment optimization, using machine learning to simulate hyper-local strategies for product mix and space.
HIVERY develops AI-driven software for retail assortment optimization, based in Sydney, New South Wales, Australia. Their SaaS platform utilizes machine learning and operations research to prescribe hyper-local strategies for product mix, space, price, and promotions, analyzing sales data to maximize return on retail space for clients in the retail and CPG sectors. The company employs an internationally diverse team and has been recognized by CB Insights as a top 100 Retail Tech firm and Fast Company for innovation, with deployments across Australia, Japan, North America, and Europe. Key partners and customers have included CSIRO Data61 and bottlers like Coca-Cola Amatil, deploying solutions across over 100 categories globally. HIVERY was acquired by Vision Group Retail on January 14, 2025, to scale its AI technologies globally. The company was officially formed in 2015 by founders Franki Chamaki, Jason Hosking, Charles Gretton, Matthew Robards, and Menkes van den Briel.
HIVERY has raised $29.0M across 1 funding round.
HIVERY has raised $29.0M in total across 1 funding round.
HIVERY has raised $29.0M in total across 1 funding round.
HIVERY's investors include Tiger Global Management, Amplify Partners, Avaana Capital, Blackbird Ventures Australia, Crosslink Capital, General Catalyst, Kleiner Perkins, M8 Ventures, Rally Ventures, Tekton Ventures, Neill Occhiogrosso, AS1 Growth Partners.
HIVERY is an AI-driven retail analytics company that develops HIVERY Curate, a SaaS platform using machine learning and applied mathematics to optimize product assortments, predict store-level sales impacts, and enhance category management for retailers and consumer packaged goods (CPG) brands.[1][2][3][4] It serves CPG companies and retailers by solving hyper-local assortment challenges, turning store-level sales data into actionable strategies that boost sales by 10-20%, reduce waste, and improve profitability—similar to Netflix's recommendation engine but for physical shelves.[1][3][4] Founded in 2014 (officially formed in 2015), HIVERY raised $34.75M-$35.4M before its acquisition by Vision Group Retail in January 2025, marking strong growth from vending machine pilots to global deployment across Australia, Japan, North America, and Europe.[1][2][5]
HIVERY originated in November 2014 from a big data hackathon tied to the Coca-Cola Founders Program, where serial entrepreneurs Franki Chamaki and Jason Hosking teamed up with data scientists Charles Gretton, Matthew Robards, and Menkes van den Briel from CSIRO's Data61 (Australia's national science agency, known for Wi-Fi invention and NASA contributions).[2][3] The initial challenge: optimize vending machine sales and restocking using AI to predict item demand and space allocation, which proved successful and evolved into HIVERY Curate.[3] Officially launched in 2015, the company expanded from vending pilots to full retail strategies around occasions, brands, pricing, and channels, gaining early traction with unintelligible sales data turned into revenue-boosting insights, now spanning over 110 retailer-category combinations globally.[2][3]
HIVERY rides the retail AI revolution, leveraging the data explosion from store-level sensors and e-commerce to enable hyper-local strategies amid shifting shopper preferences, supply chain pressures, and sustainability demands like food waste reduction.[2][3] Timing is ideal as retailers face post-pandemic fragmentation—needing granular insights over aggregate data—while CPG brands seek collaborative tools for joint value creation; market forces like AI democratization and edge computing favor its predictive models.[1][4] It influences the ecosystem by pioneering "space ROI" intelligence, earning industry accolades (e.g., Gartner Market Guide), and accelerating adoption of AI in physical retail execution, now amplified by its 2025 Vision Group acquisition for global rollout.[1][5]
Post-acquisition by Vision Group in January 2025, HIVERY is positioned to scale HIVERY Curate globally at unprecedented speed, unlocking billions in retail revenue through enhanced store-level AI amid rising demand for personalized, efficient assortments.[1] Trends like generative AI integration, real-time IoT data, and sustainability metrics will shape its path, potentially expanding to full omnichannel optimization and new verticals like fresh perishables. Its influence could evolve from innovator to standard-setter in retail tech, as partnerships amplify "Data Has a Better Idea™" from pilot successes to industry-wide transformation—proving once again that granular data drives the next retail frontier.[2][3]
HIVERY has raised $29.0M across 1 funding round. Most recently, it raised $29.0M Series B in July 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2022 | $29M Series B | Tiger Global Management | Amplify Partners, Avaana Capital, Blackbird Ventures Australia, Crosslink Capital, General Catalyst, Kleiner Perkins, M8 Ventures, Rally Ventures, Tekton Ventures, Neill Occhiogrosso, AS1 Growth Partners, Oneventures | Announced |