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§ Private Profile · 2211 Elliott Ave Suite 400 Seattle, WA 98121 United States
Highspot is a company.
Highspot has raised $647.3M across 8 funding rounds.
Key people at Highspot.
Highspot has raised $647.3M in total across 8 funding rounds.
Highspot provides a unified platform for Go-to-Market (GTM) enablement, leveraging artificial intelligence to boost productivity and foster predictable growth. Its core product integrates content management, sales training, coaching, and analytical insights. This cohesive solution empowers GTM teams to define, execute, and optimize strategic initiatives.
Highspot was founded in 2012 by Robert Wahbe, Oliver Sharp, and David Wortendyke. The co-founders observed that fragmented tools and misaligned processes hindered sales and marketing effectiveness. Their insight led to developing a comprehensive platform to unify GTM functions, improving team performance and execution.
Highspot serves enterprise clients across diverse industries including financial services, manufacturing, and technology, supporting sales enablement, marketing, and revenue operations. The company's vision is to be an essential GTM partner, continuously innovating to empower customer success and redefine how businesses engage their markets.
Key people at Highspot.
Highspot has raised $647.3M across 8 funding rounds. Most recently, it raised $250.0M Series F in January 2022.
Highspot is a Seattle-based SaaS company that provides a unified platform for go-to-market (GTM) enablement, leveraging AI to boost sales productivity by centralizing content, training, coaching, and analytics for revenue teams.[1][2][3] It serves B2B enterprises like Aetna, FedEx, HSBC, NVIDIA, and Siemens, solving the problem of siloed GTM initiatives that hinder seller quota attainment—customers see up to 24% quota improvement, 83% better content findability, and 32% higher usage through features like Highspot Copilot, a GenAI digital assistant.[1][7] With over 20 million users connected by 2024, Highspot drives predictable revenue growth amid tough selling environments, leading the enablement category in revenue growth per Gartner’s 31% CAGR.[5][7]
Highspot was founded in 2012 by CEO Robert Wahbe, Oliver Sharp, and David Worthington, who started in a small blue house in Seattle, frustrated by ineffective knowledge sharing in their prior organizations.[1][3][5] The idea emerged from recognizing that companies could be far more effective with a cloud-based knowledge management service that captures, shares, and cultivates working knowledge using machine learning for relevance, inspired by consumer tech like Google and Amazon.[3] Early traction built on integrations with tools like Salesforce, Office 365, and Dropbox; by 2021, they launched the first natively unified enablement platform for content and training, followed by Highspot Copilot in 2023—pivotal moments fueling hypergrowth, including Series F funding, international expansion to EMEA, France, and Australia, and recognitions like Forbes Cloud 100.[1][4][5]
Highspot rides the AI-driven GTM transformation trend, addressing quota misses (72% of sellers) in a tough B2B selling environment by infusing operational rigor and efficiency into revenue stacks—prioritized as a top-three tool by leaders.[1][4] Timing aligns with generative AI's rise (e.g., 2023 Copilot launch) and enablement's 31% CAGR, enabling enterprises to scale winning behaviors amid economic pressures like "do more with less."[4][5][7] Market forces favoring it include exploding demand for unified platforms over silos, vast proprietary GTM datasets for superior AI insights, and integrations that amplify tools like Salesforce—positioning Highspot to influence ecosystems by powering 20M+ users and redefining how businesses like HSBC and NTT achieve 16-83% gains in regulated or account-based motions.[7]
Highspot's trajectory points to accelerated global expansion, deeper AI integrations (e.g., turbocharging analytics for C-suite revenue insights), and marketplace/community growth like Spark, building on Series F momentum to connect even more users.[1][5][7] Trends like LLM advancements and GTM efficiency mandates will shape its path, potentially evolving its influence from enablement leader to indispensable AI partner for predictable growth in B2B. As the pioneer transforming millions in GTM work since that Seattle blue house, Highspot remains poised to unlock AI's full potential where silos fail.
Highspot has raised $647.3M in total across 8 funding rounds.
Highspot's investors include B Capital Group, Evan Fiedler, Andreessen Horowitz, Bond, First Round Capital, General Catalyst, Khosla Ventures, Kleiner Perkins, LGF, Madrona Ventures, Sapphire Ventures, Transformation Capital.
