Loading organizations...
§ Private Profile · Singapore, Central Region, Singapore
HeyMax is a technology company.
HeyMax provides a finance and shopping platform optimizing credit card rewards and loyalty earnings. Its core product intelligently advises users on the best card for each transaction, enabling accumulation of "Max Miles" beyond existing benefits. This streamlines complex reward programs, effectively converting daily expenditures into tangible value.
Founded in 2023 by former Meta engineers Jialu Zhong, Joe Lu, Ke Wang, and Sean Dy, HeyMax arose from their observation of underutilized reward systems. Post-2022 Meta layoffs, their technical expertise converged to build an intuitive platform automating diverse financial incentives, solving a clear market inefficiency.
HeyMax serves consumers focused on maximizing spending power and accelerating travel goals. Users effortlessly accumulate and redeem Max Miles for flights and other perks, transforming routine transactions into significant rewards. HeyMax envisions becoming the foundational protocol for dynamic business-to-consumer engagement in the AI-native era.
HeyMax has raised $14.0M across 2 funding rounds.
HeyMax has raised $14.0M in total across 2 funding rounds.
HeyMax has raised $14.0M across 2 funding rounds. Most recently, it raised $11.0M Series A in January 2026.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 28, 2026 | $11M Series A | Peak XV Partners | Betatron Venture Group, David LEE, January Capital, ROB Rosenstein, Tenity | Announced |
| Jul 1, 2024 | $3M Seed | ROY ONG | Hustle Fund, Mana Ventures, MYASIAVC PTE LTD, Republic Capital, Unpopular Ventures, Nick Hunley, Evan Heng, Jake JUN Kiat TAN, JIA JIH Chai, JJ (projjal) Ghatak, Ascend Angels, JUN HO BAE, XA Network | Announced |
HeyMax has raised $14.0M in total across 2 funding rounds.
HeyMax's investors include Peak XV Partners, Betatron Venture Group, David Lee, January Capital, Rob Rosenstein, Tenity, Roy Ong, Hustle Fund, Mana Ventures, MYASIAVC PTE LTD, Republic Capital, Unpopular Ventures.
HeyMax is a travel-fintech platform and mobile app that transforms everyday spending into Max Miles, its proprietary digital loyalty currency, enabling users to earn travel rewards effortlessly.[1][2][4] It serves consumers seeking simplified travel hacking by turning routine purchases into redeemable miles, solving the problem of fragmented loyalty programs and high barriers to premium travel perks in a fragmented rewards ecosystem.[1][2][4] With a small team of 5-9 employees generating $1M-$5M in revenue, HeyMax demonstrates early growth momentum as a recognized player, featured in PhocusWire's Hot 25 Travel Startups for 2026.[1][3]
HeyMax emerged as a consumer-focused travel rewards innovator, though specific founding details like year, founders, or exact backstory are not detailed in available sources. Its idea stems from addressing the complexity of traditional travel rewards, positioning itself as a "go-to travel rewards app" and "travel hacking companion" for broader accessibility.[2][4] Early traction is evident from its inclusion in forward-looking lists like PhocusWire's 2026 Hot 25, signaling pivotal recognition in the competitive travel startup space, alongside a lean operation scaling to multimillion-dollar revenue.[1][3]
HeyMax stands out in the travel-fintech space through these key features:
HeyMax rides the AI-native travel and fintech convergence trend, where intelligent protocols redefine consumer engagement amid rising demand for personalized, frictionless rewards post-pandemic.[2] Timing aligns with 2026 projections, as travel rebounds and startups like HeyMax capitalize on embedded finance—turning mundane transactions into high-value experiences—fueled by market forces like digital wallets and loyalty fatigue.[1] It influences the ecosystem by pioneering universal digital currencies for travel, potentially standardizing rewards across industries and empowering smaller businesses to compete in consumer retention.[2]
HeyMax is poised to expand as the go-to rewards protocol in an AI-driven world, with trends like ubiquitous spending-linked incentives and generative AI personalization accelerating adoption.[2] Expect deeper integrations with merchants, global mile redemptions, and ecosystem partnerships, evolving its influence from niche travel hacker tool to broad consumer protocol. As a Hot 25 contender, its lean momentum positions it to redefine loyalty, making premium exploration truly everyday.[1][3]