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§ Private Profile · Seattle, WA, USA
HeyLibby is a technology company.
HeyLibby, now operating as Replify, develops AI-powered communication solutions for multi-location businesses. The company specializes in creating AI receptionists and sales agents that automate customer interactions across calls, chats, and emails. Their platform leverages artificial intelligence to streamline client communication, enabling businesses to efficiently manage inquiries and engage with customers.
The company was founded in 2023 by Tony Small, Anna Rodriguez, and Spencer Rascoff. Their foundational insight recognized the significant operational burden of handling customer communications, particularly for businesses with multiple locations. The founders aimed to harness AI technology to provide a scalable and consistent solution for customer engagement, drawing on their expertise to address this market need.
Replify primarily serves businesses within the health and wellness sector, including gyms, spas, and fitness studios, helping them automate various aspects of client interaction. The company's vision is to enhance the client experience and optimize operational efficiency by providing sophisticated AI tools that handle routine and sales-related communications. They aim to empower these businesses to focus more on their core services.
HeyLibby has raised $5.0M across 1 funding round.
HeyLibby has raised $5.0M in total across 1 funding round.
HeyLibby has raised $5.0M across 1 funding round. Most recently, it raised $5.0M Seed in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $5M Seed | Aglae Ventures | 75 & Sunny | Announced |
HeyLibby has raised $5.0M in total across 1 funding round.
HeyLibby's investors include Aglae Ventures, 75 & Sunny.
heyLibby is an AI-powered sales and customer service assistant designed primarily for small to medium-sized businesses (SMBs), with a strong focus on the fitness, wellness, and recreation sectors. It automates 24/7 customer interactions across phone calls, emails, SMS texts, website chats, and social media, handling lead qualification, appointment scheduling, and outbound campaigns while integrating with CRMs via Zapier.[1][2][3][4] Serving gyms, spas, tanning salons, and similar businesses, heyLibby solves the problem of missed leads and inefficient communication by acting as an always-on receptionist, freeing staff for in-person service; customers like Arena Sports automate 70% of communications, and the platform has surpassed $200,000 in annual recurring revenue with over 1,000 users.[3][4] Currently at $50/month with a white-label option generating over half its revenue, heyLibby demonstrates rapid growth, including a $4.5 million seed round in 2025.[2][4]
heyLibby emerged from 75 & Sunny Labs, an incubator by Zillow co-founder Spencer Rascoff, who serves as a key founder alongside CEO Tony Small and Anna Rodriguez, both ex-Zillow colleagues; now CEO of Match Group, Rascoff brought expertise in real estate tech to pivot toward SMB automation.[1][3][4] The idea crystallized around 2023, initially as a general AI chatbot for small businesses to handle leads instantly, but evolved over two years to target health and wellness after identifying product-market fit in high-interaction sectors like gyms facing constant calls and inquiries.[1][4] Early traction came from public beta launch, quick setups yielding qualified leads, and adoption by brands like Seattle Sun Tan and Desert Sun, leading to seed funding led by Aglae Ventures and Vertical Venture Partners.[3][4]
heyLibby rides the AI agent wave for SMBs, capitalizing on post-ChatGPT advancements in voice AI (e.g., ElevenLabs integration) to democratize 24/7 service amid labor shortages in service industries.[4][5] Timing aligns with wellness sector growth—U.S. fitness market booming post-pandemic—where high inquiry volumes (calls/emails) create inefficiencies that heyLibby resolves, boosting conversion via instant responses.[3][4] Market forces like rising AI adoption (competing with Zenoti) and SMB demand for affordable tools favor it, while its white-label model influences ecosystems by empowering CRM providers and consultants.[3][4][6] As a Seattle startup, it contributes to the region's AI-for-business hub, expanding U.S. traction toward Europe/Canada.[4]
heyLibby is poised to scale as the go-to AI receptionist for wellness SMBs, leveraging $4.5M to enhance AI features, expand white-label partnerships, and grow go-to-market efforts nationwide and internationally.[3][4] Trends like multimodal AI (voice + text) and deeper integrations will shape it, potentially evolving into a full CRM platform amid competition from generalists. Its influence may grow by setting standards for sector-specific AI, turning overlooked leads into sustained revenue—echoing Rascoff's Zillow success in making tech accessible for high-impact niches.[1][3][4]