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Here We Flo has raised $800K across 1 funding round.
Key people at Here We Flo.
Here We Flo has raised $800K in total across 1 funding round.
Here We Flo is a London-based personal care company that develops plant-based, sustainable products for period care, sensitive bladder care, and sexual wellness under brands like FLO, glo, and XO!. The company focuses on organic, vegan, and biodegradable alternatives to synthetic products, distributing through major retailers such as Tesco, Boots, Whole Foods, and CVS. With 13 employees, Here We Flo achieved B Corp certification in March 2023 with a score of 109.9. It raised £3 million in angel funding in August 2025, building on a previous $400,000 Sky Zero Footprint Fund advertising investment. The company has attracted advisors from firms including Graze, Charlotte Tilbury, Unilever, L’Oreal, and M&S. Here We Flo was incorporated in 2016 by co-founders Tara Chandra and Susan Allen-Augustin.
Here We Flo has raised $800K across 1 funding round. Most recently, it raised $800K Seed in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $800K Seed | — | Eureka! Venture, Moonstone Venture Capital | Announced |
Here We Flo is a women-owned, B Corp-certified personal care company specializing in sustainable, organic products for periods (Flo), bladder care (Glo), and sexual wellness (XO!), targeting consumers seeking natural alternatives to mainstream brands like Tampax and Kotex.[1][2][3][5][6] It serves people experiencing "life's messiest moments" with funny, feminist, and fierce branding, solving problems of stigma, shame, and environmental harm in feminine hygiene by offering 100% organic cotton tampons, leak-proof bladder pads, and vegan condoms—while donating 5% of profits to people and planet initiatives like fighting period poverty.[1][2][3][4][6] The company has shown strong growth momentum, selling nearly 2 million products last year, expanding to major retailers like Amazon, Target, Walmart, Whole Foods, Tesco, and Boots, and maintaining a lean team of 12 while "punching above its weight."[1][2]
Here We Flo was founded in 2017 by best friends Tara Chandra and Susan C. Allen, who conceived the idea during a casual bathroom chat at the London School of Economics (LSE), where Tara lamented the lack of accessible organic tampons and Susan dreamed of building a "Feminist Mafia."[1][2][4][6] After extensive research—including a master's dissertation—and a successful £14,000 Kickstarter campaign, they launched the Flo period care line as a side hustle, gradually securing local shops and health food stores.[1] A pivotal 2019 moment came when their bright pink, ice cream tub-shaped organic tampons hit shelves at Boots, the U.K.'s largest pharmacy chain, enabling them to hire their first two employees and scale operations.[1]
While not a traditional tech firm, Here We Flo leverages e-commerce and digital community-building to disrupt the $40+ billion global feminine hygiene market, riding trends in sustainable consumer goods, direct-to-consumer (DTC) models, and purpose-driven brands amid rising demand for organic and transparent products.[1][2] Timing aligns with post-2020 shifts toward ethical consumerism, B Corp growth (certified March 2023), and Gen Z's push for verified sustainability, amplified by partnerships like Chelsea F.C. Women's to smash period stigma.[1][3][6] It influences the ecosystem by normalizing body-positive conversations, inspiring similar "fiercely natural" startups, and proving lean DTC operations can secure big-box retail without losing scrappy ethos.[1][2]
Here We Flo is poised for continued expansion with its proven playbook of humor-fueled DTC scaling into retail giants, potentially targeting new categories like broader sexual wellness or international markets beyond U.K. and U.S.[1][2] Trends in regenerative materials, AI-driven personalization for wellness, and corporate wellness integrations (e.g., BBC, Netflix offices) will shape its path, while B Corp status attracts impact investors for accelerated growth.[1][2][3] Its influence may evolve from niche disruptor to mainstream leader in inclusive personal care, empowering more "crazy confident" moments as sustainability mandates tighten—proving two LSE besties can indeed build a fempire that punches above its weight.[1][4][6]
Here We Flo has raised $800K in total across 1 funding round.
Here We Flo's investors include EUREKA! Venture, Moonstone Venture Capital.
Key people at Here We Flo.
