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§ Private Profile · San Francisco
Helpshift is a technology company.
Helpshift provides an AI-native player engagement platform, primarily for the gaming industry. It delivers conversational customer service through integrated artificial intelligence, automated bots, and messaging. The platform offers in-app player support, facilitating seamless interactions and efficient issue resolution within mobile games and applications. Its mobile-first design ensures contextual, accessible support.
Abinash Tripathy and Baishampayan Ghose founded Helpshift in 2011. Their insight came from demand for superior customer support embedded directly within mobile applications, shifting from traditional channels. This aimed to streamline user experience by integrating support where users were most engaged, particularly within mobile gaming. They redefined digital product user connections.
Helpshift serves businesses optimizing player satisfaction and retention, notably in gaming. Its objective is to enhance player lifetime value through efficient support, robust trust and safety, and community engagement. Helpshift envisions a future where integrated, intelligent support proactively addresses player needs, fostering loyalty and extending digital product engagement.
Helpshift has raised $54.0M across 5 funding rounds.
Helpshift has raised $54.0M in total across 5 funding rounds.
Helpshift has raised $54.0M in total across 5 funding rounds.
Helpshift's investors include Enspire Capital, GE Ventures, Plug & Play Ventures, Social Starts, Visionaire Ventures, Rob Salvagno, Intel Capital, M12, Salesforce Ventures, Nexus Venture Partners, True Ventures, Abinash Tripathy.
Helpshift has raised $54.0M across 5 funding rounds. Most recently, it raised $15.0M Series C in July 2019.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2019 | $15M Series C | — | Enspire Capital, GE Ventures, Plug & Play Ventures, Social Starts, Visionaire Ventures | Announced |
| Nov 22, 2016 | $2M Series B | ROB Salvagno | Intel Capital, M12, Salesforce Ventures | Announced |
| Jun 1, 2016 | $23M Series B | — | Enspire Capital, GE Ventures, Nexus Venture Partners, Plug & Play Ventures, Social Starts, True Ventures, Abinash Tripathy, Intel Capital, Microsoft, Salesforce, Visionnaire Ventures | Announced |
| Jun 1, 2014 | $10M Series A | Intel Capital | Enspire Capital, GE Ventures, Nexus Venture Partners, Plug & Play Ventures, Social Starts, True Ventures, Susan Choe | Announced |
| Oct 1, 2012 | $4M Seed | Nexus Venture Partners, True Ventures | — | Announced |
Helpshift is an AI-first customer service platform designed for mobile and gaming apps, enabling B2C brands to deliver in-app support through automation, self-service, and human agents.[1][2][3] It serves video game developers, mobile app companies, and enterprises across industries like gaming, media, and finance, solving high-volume support challenges by reducing ticket costs, speeding resolutions, and boosting satisfaction with over 50% automation rates.[2][3][6] Acquired by Keywords Studios in December 2021, Helpshift powers support in 1,000+ live apps across 350 million devices, with strong growth in conversational AI and multichannel tools like Discord and WhatsApp.[1][2]
Founded in 2011 and headquartered in San Francisco at 650 California St, Helpshift emerged to address the need for mobile-first, in-app customer support in a fragmented market.[1][5] The company's early focus on SaaS for digital customer service quickly gained traction, growing to over 200 employees worldwide with hubs in San Francisco for engineering, product, sales, and leadership.[1][5][6] A pivotal moment came with its acquisition by Keywords Studios in December 2021, integrating it into a global infrastructure while retaining innovation in AI for gaming and metaverse support, such as the 2022 launch of Metashift for immersive 3D environments.[1]
Helpshift rides the wave of AI-driven customer experience (CX) in a mobile-gaming dominated world, where support must be instant and contextual to combat churn in apps with millions of users.[1][2][3] Timing aligns with explosive growth in generative AI, metaverse engagement, and omnichannel expectations post-2021, amplified by Keywords Studios' global scale for localized support.[1][2] Market forces like rising support volumes in free-to-play games and regulatory pushes for better CX favor Helpshift, influencing the ecosystem by setting standards for in-app AI (e.g., Metashift) and enabling developers to prioritize retention over reactive tickets.[1][2]
Helpshift is poised to expand its AI edge in gaming and beyond, leveraging Keywords' infrastructure for deeper metaverse, XR, and generative AI integrations amid surging demand for proactive, personalized support.[1][2] Trends like multimodal AI and embedded fintech in apps will shape its path, potentially evolving influence through partnerships and acquisitions to dominate B2G CX. As mobile ecosystems fragment further, Helpshift's in-app focus positions it to redefine scalable support, sustaining momentum from its mobile-first roots.