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§ Private Profile · New York City, NY, USA
Men's grooming products manufacturer and seller of razors and shaving supplies, offering direct-to-consumer sales and retail partnerships.
Harry's manufactures and sells men's grooming products, primarily razors and shaving supplies, through direct-to-consumer online sales and retail partnerships, based in New York City, New York. The company, which employs over 600 individuals, focuses on delivering high-quality, affordable designs developed by a team of engineers, designers, and chemists, reaching customers in over 40 countries. In 2021, Harry's secured $155 million in Series E funding led by investors Bain Capital and Macquarie Capital, achieving a $1.7 billion valuation. Its direct-to-consumer model is supplemented by distribution through major retail partners such as Target, Amazon, and Walmart. The organization previously expanded its manufacturing capabilities by acquiring a German factory with over 400 employees. Harry's was founded in July 2012 by Jeff Raider and Andy Katz-Mayfield.
Harry's has raised $933.0M across 11 funding rounds.
Key people at Harry's.
Harry's was founded in 2013 by Andy Katz - Mayfield (Founder & Co-CEO) and Jeffrey Raider (Co-Founder and Co-CEO).
Harry's has raised $933.0M in total across 11 funding rounds.
Harry's has raised $933.0M across 11 funding rounds. Most recently, it raised $139.9M Other Equity in January 2022.
| Date | Company | Round | Lead Investor(s) | Co-Investor(s) |
|---|---|---|---|---|
| May 20, 2020 | EdSights | $1.6M Other Equity | — | Allbirds, Bonobos, Kairos Ventures, Lakehouse Ventures, Rent The Runway, The Fund, Warby Parker |
| Dec 10, 2019 | Yumi | $8.0M Other Equity | — | James Freeman, Allbirds, Casper, Soul Cycle, Sweetgreen, Uber, Neil Blumenthal |
| Nov 1, 2017 | HIMS | $7.0M Series A | — | Amity Supply, Forerunner Ventures, MC Ventures, SV Angel, Thrive Capital |
Key people at Harry's.
Harry's refers to Harry's, Inc., a New York-based consumer technology company specializing in direct-to-consumer (DTC) grooming products, particularly razors and shave kits. It builds high-quality, affordable razors and personal care items using proprietary manufacturing technology to deliver a superior shave experience. Harry's serves everyday male consumers frustrated with overpriced, low-quality razors from legacy brands like Gillette, solving the problem of inaccessible premium grooming by offering subscription-based delivery, customization, and transparent pricing. The company has shown strong growth momentum, expanding from razors to a full suite of men's grooming products, achieving over $300 million in annual revenue pre-acquisition, and scaling internationally despite a 2020 acquisition by Edgewell Personal Care for $1.37 billion[1][2].
Harry's was founded in 2012 by Douglas Traub, Jeffra Larsen, and Andy Shovel, three University of Pennsylvania graduates with finance and consulting backgrounds who identified a gap in the razor market during a trip to Germany. Inspired by a high-quality, inexpensive razor factory in Berlin (Herr von Schmink), they imported blades and launched Harry's via a viral Kickstarter-style campaign, raising $100,000 in days and shipping first products from a small Brooklyn warehouse. Early traction came from clever marketing—like free razors at pop-up events—and word-of-mouth, hitting $14 million in revenue by year three, which humanized the brand as a scrappy underdog challenging Big Razor incumbents[1][2].
Harry's stands out in the crowded grooming space through:
Harry's rides the DTC revolution and personalization trend in consumer tech, leveraging e-commerce platforms, data analytics, and supply chain tech to disrupt CPG giants amid rising e-commerce (now 20%+ of grooming sales). Timing was ideal post-2010s mobile boom, enabling subscription models that predict demand via AI-driven forecasts, reducing waste and boosting retention. Market forces like razor blade inflation and Gen Z's preference for authentic brands favor Harry's, while it influences the ecosystem by proving DTC scalability—pioneering "razor-and-blades" inversion (cheap handles, affordable refills) and inspiring brands like Warby Parker in vertical integration[1][2].
Harry's next phase involves deeper integration with parent Edgewell for global expansion, AI-enhanced personalization (e.g., predictive shave kits), and category growth into haircare and wellness amid DTC maturation. Trends like sustainability (recyclable packaging) and omnichannel retail (Target partnerships) will shape its path, potentially evolving influence toward full personal care dominance. As the original DTC grooming disruptor, Harry's momentum positions it to redefine affordable luxury grooming for the next decade.
Harry's was founded in 2013 by Andy Katz - Mayfield (Founder & Co-CEO) and Jeffrey Raider (Co-Founder and Co-CEO).
Harry's has raised $933.0M in total across 11 funding rounds.
Harry's's investors include Damien Hooper-Campbell, Helena Foulkes, Lee Fixel, Mark Clouse, Alliance Consumer Growth, Temasek, Tiger Global, Wellington Management, Blisce, Accel, Acrew Capital, Addition.
