Loading organizations...
§ Private Profile · San Francisco, CA, USA
SaaS marketing data operating system and data clean room technology for enterprise martech, enabling privacy-first customer data sharing and analysis.
Habu, a San Francisco-based company, was acquired by LiveRamp for $200 million after developing a sophisticated marketing data operating system and data clean room technology. This venture-funded SaaS provider enabled enterprise customers, including CPG, media, and Fortune 500 brands, to securely share, analyze, and act on decentralized customer data without compromising privacy or ownership. The technology also supported omni-channel orchestration and cross-channel personalization by integrating first-party data with major platforms like Google and Facebook. Habu raised $15 million in Series A funding and reached a peak employee count of 35. Key investors included super{set} and Ridge Ventures. The company emerged from stealth in 2020, incubated by super{set}, and was founded by Matt Kilmartin, Mike Moreau, and Vivek Vaidya.
Habu has raised $40.0M across 2 funding rounds.
Key people at Habu.
Habu was founded in 2019 by Tom Chavez (Co-founder).
Habu has raised $40.0M in total across 2 funding rounds.
Habu has raised $40.0M across 2 funding rounds. Most recently, it raised $25.0M Series B in November 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2021 | $25M Series B | Wing Venture Capital | Alumni Ventures, Battery Ventures, CapitalG, Cedar Capital Group, FirstMark Capital, Grove Ventures, Insight Partners, Kewpie Associates, Norwest Venture Partners, Pitango Venture Capital, Redline Capital, RRE Ventures, Silvertech Ventures, Singular, Snowflake Ventures, Telescope Partners, Wellington Management, Dave Zilberman, Ridge Ventures, Stefan Williams, Super{set} | Announced |
| Feb 1, 2020 | $15M Series A | Ridge Ventures, Vivek Vaidya | ACME Capital, Frederique Dame, IVP, Hans Tung, Seven Seven SIX, The General Partnership, The House Fund, ULU Ventures, Workday Ventures, Arash Ferdowsi, Ding Zhou, Gokul Rajaram, Kevin Weil, Marc Benioff | Announced |
Key people at Habu.
Habu is a San Francisco-based technology company founded in 2018 that specializes in data collaboration through a data clean room platform. This platform enables businesses to unlock insights from decentralized data sources while preserving privacy and security, without requiring data to be centralized or shared directly[1]. It primarily serves enterprises in data management and software industries needing secure data collaboration, solving the problem of accessing valuable insights amid stringent privacy regulations like GDPR and CCPA. Habu raised $40M in funding before being acquired by LiveRamp in January 2024, marking strong growth momentum in the privacy-preserving data tech space[1].
Habu was founded in 2018 in San Francisco, California, amid rising demand for privacy-compliant data solutions in a post-GDPR world[1]. While specific founder details are not detailed in available sources, the company emerged to address the challenges of decentralized data analysis, where businesses hold valuable first-party data but struggle to collaborate without risking compliance or security breaches. Early traction likely stemmed from its clean room technology, which gained validation through $40M in funding and culminated in its acquisition by LiveRamp in January 2024—a pivotal moment affirming its market fit in the evolving data ecosystem[1].
Habu's platform stands out in the crowded data privacy and security market through these key strengths:
Habu rides the wave of privacy-first data collaboration, fueled by global regulations, the decline of third-party cookies, and the rise of first-party data strategies. Its timing aligns perfectly with 2020s market forces like Apple's IDFA changes and cookieless futures, where enterprises must collaborate on data without centralization risks. By enabling secure clean rooms, Habu influences the ecosystem, empowering marketers, advertisers, and analysts to derive value from siloed datasets—accelerating trends in composable data architectures and reducing reliance on big tech intermediaries[1].
Post-acquisition, Habu will likely deepen integration within LiveRamp's identity resolution stack, expanding clean room capabilities to more verticals like retail and finance. Trends like AI-driven data analysis and stricter global privacy laws (e.g., evolving U.S. state regs) will propel its growth, potentially positioning it as a standard for enterprise data partnerships. Its influence may evolve from standalone innovator to core enabler in privacy-centric ecosystems, unlocking decentralized insights at scale and redefining secure data economies—echoing its founding promise of collaboration without compromise[1].
Habu was founded in 2019 by Tom Chavez (Co-founder).
Habu has raised $40.0M in total across 2 funding rounds.
Habu's investors include Wing Venture Capital, Alumni Ventures, Battery Ventures, CapitalG, Cedar Capital Group, FirstMark Capital, Grove Ventures, Insight Partners, Kewpie Associates, Norwest Venture Partners, Pitango Venture Capital, Redline Capital.
