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§ Private Profile · Sydney, Australia
Haast is a technology company.
Haast provides an AI-powered platform for marketing and content compliance. The core product automates identification and resolution of brand and legal adherence issues across digital materials. Leveraging artificial intelligence, the company's technology streamlines complex review processes, ensuring content meets regulatory standards and internal brand guidelines, significantly reducing manual effort and risk.
Founded in 2022 by Jason Watling, Kunal Vankadara, and Liam King, Haast emerged from the challenge of time-intensive, manual compliance operations in marketing. Kunal Vankadara brought legal and policy expertise, while Liam King contributed deep technical proficiency in machine learning, forming the foundation for Haast's automated solution.
Haast’s platform serves organizations navigating extensive marketing and content compliance needs. The company's vision is to eliminate manual efforts from these processes, allowing businesses to achieve higher compliance with greater speed. Haast aims to empower teams to reallocate focus to strategic endeavors, enhancing overall business value for its customers.
Haast has raised $5.2M across 2 funding rounds.
Haast has raised $5.2M in total across 2 funding rounds.
Haast has raised $5.2M in total across 2 funding rounds.
Haast's investors include Airtree Ventures, Equity Venture Partners, Left Lane Capital, Akshay Kothari, Aura Ventures, Black Sheep Capital, Defy Partners, Nick McNaughton.
Haast has raised $5.2M across 2 funding rounds. Most recently, it raised $4.0M Seed in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2025 | $4M Seed | Airtree Ventures | Equity Venture Partners, Left Lane Capital, Akshay Kothari, Aura Ventures, Black Sheep Capital, Defy Partners | Announced |
| Aug 25, 2023 | $1.2M Pre Seed | Aura Ventures | Nick Mcnaughton, Black Sheep Capital | Announced |
Haast is an AI-powered compliance platform that automates marketing and content compliance for enterprises in highly regulated industries like financial services, pharmaceuticals, FMCG, and retail.[1][2][3][4] Founded in 2022 and headquartered in Canberra, Australia, it uses large language models (LLMs) to review content instantly, cut manual review time by up to 80%, speed approvals by 3x, and monitor live marketing assets for regulatory risks, serving clients such as Telstra, Zurich Australia & New Zealand, Aviva, and Future Super.[1][2][3][4] In May 2025, Haast raised AUD $6M in seed funding led by Airtree, following a $1.2M pre-seed in 2023, to fuel U.S. expansion, team growth, and new features like automated contract review and anti-money laundering tools.[1][2]
The platform solves the "compliance nightmare" where marketing campaigns stall in weeks-long legal reviews, enabling self-service checks for marketers while escalating complex issues to legal teams, reducing brand damage risks, fines, and lost revenue without added costs.[3][4][5]
Haast was founded in 2022 by Jason Watling, Kunal Vankadara, and Liam King, who brought complementary expertise to tackle enterprise compliance pain points they'd witnessed firsthand.[1][5] Jason Watling, with a background in IT, law at MinterEllison, web agency founding, and data-driven strategy, identified the recurring compliance burdens across his career.[5] Kunal Vankadara combined legal training with policy advising for the Australian Government and BCG consulting, emphasizing customer-focused product development.[5] Liam King provided technical depth through mathematics, statistics, advanced machine learning, large-scale IT transformations at Deloitte, and programming at the Australian National University.[5]
The idea emerged from founders' direct experience with manual reviews draining enterprise resources, leading to Haast's AI-driven automation.[3][4][5] Early traction came via major clients like Telstra (reporting 80% faster reviews) and a $1.2M pre-seed in 2023, culminating in the $6M seed round in 2025.[1][2][3]
Haast rides the explosion of AI-generated content and tightening global regulations, where enterprises face surging compliance burdens from dynamic rules across markets.[1][2][3] Timing is ideal post-2022 AI boom, as LLMs enable scalable automation that manual teams can't match, especially with U.S. expansion amid fragmented state/federal regs.[1][2] Market forces like rising fines, AI content proliferation, and RegTech demand (e.g., anti-money laundering) favor Haast, which turns compliance into agility for giants like Telstra and Zurich.[1][2][4]
It influences the ecosystem by redefining RegTech, empowering marketing innovation in regulated industries and setting a model for AI-human hybrid workflows that could standardize enterprise compliance tools.[3][5]
Haast is poised to dominate AI compliance with U.S. entry, team scaling, and feature expansions into contracts and AML, leveraging its seed momentum and blue-chip clients.[1][2] Trends like multimodal AI regulations, cross-border content globalization, and zero-trust security will propel growth, potentially capturing share in a $10B+ RegTech market. Its influence may evolve from niche solver to ecosystem standard, as founders' expertise drives adaptive innovation—unlocking enterprise creativity where others see only red tape, just as it began by freeing marketing teams from review limbo.[3][4][5]