Greeneye Technology

High-Level Overview

Greeneye Technology is an Israeli agritech company founded in 2017 that develops AI-powered precision spraying technology to reduce herbicide use in farming by up to 90%.[1][2][3] Its Selective Spraying (SSP) system integrates with existing sprayers, using computer vision and deep learning to identify weeds in real-time and apply chemicals only where needed, serving farmers facing rising food demand, chemical costs, and sustainability pressures.[1][2][3] This solves the inefficiency of broadcast spraying, cutting chemical use by an average of 87%, boosting profitability, and providing field insights from sub-millimeter images.[3] The company has raised $50M total, reaching Series B stage with a $20M round about a year ago, and commercially launched in 2021, signaling strong growth momentum.[1][2]

Origin Story

Greeneye Technology was founded in 2017 in Tel Aviv, Israel, by a team of co-founders with deep expertise: Nadav Bocher (CEO), Dr. Itzhak Khait (CPO), and Alon Klein Orback (CTO), who have collaborated for 15 years since serving together in the Israeli special forces.[1][3] Their multidisciplinary backgrounds in computer vision, AI, agronomy, mechanical engineering, and business drove the idea to tackle wasteful pesticide practices amid global food production challenges.[1][3] Early traction came with a $7M seed round in 2019 led by Syngenta Group Ventures and JVP, followed by the commercial launch of SSP in October 2021, marking mainstream adoption.[1] In 2024, agritech veteran Tobias Menne joined the advisory board, bolstering strategy.[1]

Core Differentiators

• AI-Driven Precision: Uses deep machine learning for real-time weed-crop differentiation via sub-millimeter imaging, enabling targeted spraying that slashes herbicide use by 87-90% versus broadcast methods, improving efficacy and sustainability.[1][2][3]
• Seamless Integration: Proprietary SSP retrofits any existing sprayer into a "smart machine" without major overhauls, prioritizing ease of use and speed for broad adoption.[2][3]
• Data Insights: Captures field data for actionable intelligence, shifting from recommendations to decision-based farming, with cost savings and productivity gains.[3]
• Proven Team & Backing: Special forces-honed founders lead a cross-disciplinary team; supported by investors like JVP, Syngenta Ventures, and Deep Insight, plus advisors like Tobias Menne.[1][3]

Role in the Broader Tech Landscape

Greeneye rides the precision agriculture wave, fueled by AI, robotics, and sustainability demands as global food needs rise amid climate pressures and herbicide resistance.[1][2][3] Timing aligns with regulatory pushes for reduced chemical use (e.g., EU Green Deal) and farmer economics, where input costs soar; competitors like Rometron and Verdant Robotics validate the market but Greeneye's AI edge and retrofit model accelerate scalability.[2] It influences the ecosystem by pioneering "decision-based" agtech, empowering farmers with on-the-spot intelligence, fostering sustainable practices, and attracting VC into agrifoodtech—its $50M funding reflects this momentum.[2][3]

Quick Take & Future Outlook

Greeneye is poised for expansion with SSP's proven ROI, targeting row crops and beyond as AI hardware costs drop and partnerships (e.g., Syngenta) scale deployments.[1][2][3] Trends like autonomous tractors, regulatory chemical curbs, and data-driven farming will propel growth, potentially capturing share in a $10B+ precision spraying market. Its influence may evolve from innovator to standard-setter, retrofitting fleets worldwide and inspiring hybrid AI-ag solutions—building on its mission to sustainably feed the planet while profiting farmers.[1][3]