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§ Private Profile · 131 Spring Street, New York, NY 10012, US
Peer-to-peer online marketplace for buying and selling men's streetwear, designer, and basics, with curated listings and editorial content.
Grailed operates a highly curated peer-to-peer online marketplace based in New York, USA, specializing in men's upscale and hype streetwear. The platform facilitates the buying and selling of sought-after items from prominent brands like Supreme, Off-White, and Raf Simons, emphasizing a strong community and rigorous curation by evaluating every listing, and also runs Heroine, a dedicated sister site for women's fashion launched in 2017. Notable customers, including A$AP Rocky and Kanye West, utilize the platform for their fashion needs. As of 2019, Grailed reported an impressive 3.7 million users and has secured over $20 million in total funding, including a significant $15 million Series A round in 2018 led by Index Ventures, with participation from Thrive Capital and Simon Ventures. The company was founded in 2013 by Arun Gupta, Julian Connor, and Jake Metzger.
Grailed has raised $75.0M across 2 funding rounds.
Grailed has raised $75.0M in total across 2 funding rounds.
Grailed has raised $75.0M across 2 funding rounds. Most recently, it raised $60.0M Series B in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2021 | $60M Series B | — | ADA Ventures, Index Ventures, Mandeep Singh, Michael Shoemaker | Announced |
| Jun 1, 2018 | $15M Series A | Index Ventures | ADA Ventures, Mandeep Singh, Michael Shoemaker, Simon Ventures, Chris Paik | Announced |
Grailed has raised $75.0M in total across 2 funding rounds.
Grailed's investors include Ada Ventures, Index Ventures, Mandeep Singh, Michael Shoemaker, Simon Ventures, Chris Paik.
Grailed is a curated online marketplace for buying and selling luxury men's apparel, streetwear, vintage items, shoes, and accessories from fashion-conscious sellers at below-retail prices.[1][2][3][4] It primarily serves fashion enthusiasts seeking high-end brands like Supreme, Off-White, Raf Simons, Gucci, and Saint Laurent, solving the problem of accessing authenticated, peer-sourced luxury fashion through a community-driven platform.[1][3] Launched in 2013 and headquartered in New York, Grailed expanded to womenswear via its sister site Heroine in 2017, raised $76.5M–$78.5M in funding, and was acquired by GOAT Group in October 2022, continuing active operations post-acquisition.[1][2][5]
Grailed was founded in 2013 by Arun Gupta (CEO), Jake Metzger (Head of Marketing), and Julian Connor (CTO), who shared a passion for menswear and built the platform "for enthusiasts, by enthusiasts."[2][3] The idea emerged from their love for curated fashion, starting as a community marketplace for men's clothing and evolving with editorial content and a loyal global audience around exclusive streetwear and designer brands.[3] Early traction came from organic growth, leading to a $15M Series A in 2018 led by Index Ventures (with Danny Rimer joining the board) and a $60M Series B in 2021 led by GOAT Group, culminating in GOAT's acquisition in October 2022.[1][2][3]
Grailed rides the explosive growth of fashion resale, fueled by sustainability demands, fast fashion backlash, and luxury's declining dominance amid resale's rise—as seen in 2025 spending reports highlighting resale momentum.[1] Its timing aligns with post-2010s marketplace booms (e.g., competitors StockX, GOAT, Poizon), leveraging mobile-first tech for authenticated peer-to-peer trading in a $100B+ global secondhand apparel market.[1] By democratizing access to hype-driven brands, Grailed influences the ecosystem through community loyalty, GOAT synergies, and VC backing from tech-savvy firms like Index Ventures, accelerating resale's shift from niche to mainstream.[2][3]
Post-2022 GOAT acquisition, Grailed is poised for deeper integration into global resale, potentially expanding AI-driven authentication, international logistics, and womenswear via Heroine amid resale's projected dominance over new luxury sales.[1][2] Trends like Gen Z's resale preference, circular economy mandates, and Web3 provenance tools will shape its path, evolving its influence from menswear pioneer to full-spectrum fashion tech leader—building on its community roots to capture enduring enthusiast loyalty.[3]