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Gr4vy, based in Silicon Valley, USA, provides a no-code cloud payment orchestration platform that empowers merchants and payment platforms to control their payment strategies, optimize customer experiences, and support approximately 400 alternative payment methods with integrated anti-fraud tools. The platform enables businesses to dynamically add, remove, or route payment options without requiring large engineering teams, delivering seamless and secure solutions globally. The company operates with approximately 50 employees across 14 countries as a fully remote organization. Gr4vy has secured $27 million in funding, prioritizing sales growth. Its customer portfolio includes recognized entities such as Grammarly, Wikimedia Foundation, Event Cinemas, and Trek Bicycle. Gr4vy was founded in 2021 by John Lunn, previously of CyberSource and PayPal, and Ali Minaei, formerly with PayPal and Yoyo Wallet.
Gr4vy has raised $26.0M across 2 funding rounds.
Gr4vy has raised $26.0M in total across 2 funding rounds.
Gr4vy has raised $26.0M in total across 2 funding rounds.
Gr4vy's investors include March Capital, 8VC, Activant Capital, Alumni Ventures, Cedar Capital Group, Kevin Ding, Founders Fund, Friends & Family Capital, Modern Venture Partners, Nyca Partners, Point72 Ventures, Verified Capital.
Gr4vy has raised $26.0M across 2 funding rounds. Most recently, it raised $15.0M Series A in January 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jan 1, 2022 | $15M Series A | March Capital | 8VC, Activant Capital, Alumni Ventures, Cedar Capital Group, Kevin Ding, Founders Fund, Friends & Family Capital, Modern Venture Partners, Nyca Partners, Point72 Ventures, Verified Capital, Vine Ventures LP, Workday Ventures, Alain Hanover, William Hockey, Plug And Play Ventures | Announced |
| Apr 1, 2021 | $11M Series A | Nyca Partners | 8VC, Activant Capital, Alumni Ventures, Cedar Capital Group, Kevin Ding, Founders Fund, Friends & Family Capital, Modern Venture Partners, Plug & Play Ventures, Point72 Ventures, Verified Capital, Vine Ventures LP, Workday Ventures, Alain Hanover, William Hockey, Firestartr, Global Founders Capital | Announced |
Gr4vy is a cloud-based payment orchestration platform that enables enterprise merchants and platforms to integrate with over 400 payment methods, PSPs, and fraud providers through a single, no-code interface.[1][2][4] It serves high-volume e-commerce businesses, airlines, and fintechs like Corendon Airlines, Dosh, and Setplex, solving the complexity of managing multiple payment providers by offering smart routing for higher approvals (up to 14% revenue recovery from failed payments), cost optimization, personalized checkouts, and features like network tokens and vault-forwarding.[1][2][4] With PCI DSS Level 1, SOC2, and GDPR compliance, Gr4vy delivers 99.999% uptime and scalability, allowing merchants to expand globally without engineering overhead or downtime.[2][3][4]
Founded in 2020 and headquartered in San Mateo, California, Gr4vy has gained traction through partnerships and awards, such as the 2022 PayTech Award for Best Cloud Payments Solution, reflecting strong growth momentum in the payments infrastructure space.[1][5][8]
Gr4vy was founded in 2020 by John Lunn (CEO), a payments veteran since 1997 who pioneered one of the first online PSPs, and Ali Minaei (CTO), a technology executive with over 20 years in fintech engineering leadership at various companies.[5][7] The idea emerged from their combined 30+ years of experience at top payment firms, where they identified the pain of businesses needing large teams to connect, manage, and scale diverse payment services without a simple solution.[5][7] Early traction came from building the world's first cloud-native, serverless payment orchestration platform (IaaS model), attracting clients like Corendon Airlines for dynamic routing across regions and Setplex for rapid local payment integrations, proving its value in high-stakes environments.[1][4]
Gr4vy rides the explosion of global e-commerce and diverse payment preferences, where consumers demand local methods and seamless experiences amid rising cross-border transactions.[1][2] Timing is ideal post-2020, as airlines and OTT platforms like Corendon and Setplex scale amid digital payment shifts, needing agility against PSP silos and regulatory pressures (e.g., GDPR).[1][3][4] Market forces like fraud proliferation and cost pressures favor its optimization tools, influencing the ecosystem by democratizing payments access—reducing engineering burdens lets merchants focus on core business, fostering innovation in fintech and enabling smaller players to compete globally.[2][3][7]
Gr4vy is positioned to dominate as payment orchestration becomes table stakes for enterprises, with expansions into emerging markets and AI-driven routing likely next amid rising APM adoption and real-time payments.[2][4][6] Trends like embedded finance and regulatory harmonization will amplify its no-code edge, potentially evolving it into a full payments OS with deeper analytics and Web3 integrations. As the pioneer in cloud-native POP, Gr4vy empowers merchants to own their strategy in a fragmented landscape, turning payments from a cost center into a revenue driver.[5][8]
