Loading organizations...
§ Private Profile · 555 Bryant Street Palo Alto, CA 94301 United States
Online estate planning platform for digital legacy and asset protection, offering a digital vault and revocable trust.
GoodTrust has raised $7.0M across 2 funding rounds.
Key people at GoodTrust.
GoodTrust has raised $7.0M in total across 2 funding rounds.
GoodTrust, headquartered in Palo Alto, California, provides a modern online estate planning platform dedicated to protecting family, assets, and digital legacy. The company has secured $7.5 million in total funding from notable investors such as Khosla Ventures, Moxxie Ventures, Nikesh Arora, and Margo Georgiadis, underscoring its market potential. GoodTrust's comprehensive service secures digital assets, social media memories, online accounts, and important documents, ensuring post-mortem access for families. Offering affordable tools like a digital vault and revocable trust for easy home-based planning, the platform has already surpassed 400,000 global users. Founded in 2020 by Rikard Steiber, Markus Thorstvedt, and Daniel Sieberg at the start of the pandemic, GoodTrust operates with fewer than 25 employees, making digital legacy management accessible and vital for consumers seeking to protect their online afterlife.
Key people at GoodTrust.
GoodTrust is a legal technology company founded in 2020 that provides an all-in-one estate planning platform, including wills, revocable living trusts, directives, and a secure digital vault for organizing documents, digital assets, social media accounts, and personal memories.[1][2][4][5] It serves individuals, families, and businesses seeking affordable, easy-to-use tools to secure physical and digital legacies, addressing the problem that two-thirds of Americans lack a will by simplifying the process into a 20-minute fill-in-the-blank experience verified by estate-planning attorneys.[2][4] The company has raised $7.5 million in funding, surpassed 200,000 registered customers, and earned the 2022 LegalTech Breakthrough Award, demonstrating strong growth momentum through partnerships like Dashlane and Cyberscout for enhanced digital security.[2][4]
GoodTrust was founded in 2020 in Palo Alto, California, amid rising concerns over digital assets and cyber threats, such as identity theft occurring every six seconds and 65% of people forgetting passwords.[1][2] While specific founders are not detailed in available sources, the company emerged to modernize estate planning—an age-old process traditionally reserved for the wealthy or elderly—by leveraging technology for accessibility and security.[4][5] Early traction included rapid customer adoption, hitting 200,000 users, industry partnerships for fraud protection, and the 2022 LegalTech Breakthrough Award, validating its approach to attorney-crafted documents made user-friendly.[2][4]
GoodTrust rides the digital legacy trend, where exploding online assets (social media, crypto, accounts) demand new estate planning amid cyber risks like frequent ID theft.[1][2] Timing is ideal post-2020, as remote digital lives surged during the pandemic, yet 90% lack plans for them, creating a massive underserved market in legal tech.[2][4] Favorable forces include fintech-legal convergence, demand for affordable alternatives to lawyers, and regulatory pushes for digital inheritance; competitors like Epilogue, LVED, and OneDigitalTrust focus narrowly, but GoodTrust's vault integration sets it apart.[1] It influences the ecosystem by partnering with banks (e.g., First CBT) and security firms, normalizing estate planning for all demographics and accelerating legal tech adoption.[2][3][4]
GoodTrust is poised for expansion by embedding estate planning into banks, employers, and fintechs via its enterprise platform, potentially scaling beyond 200,000 users amid aging populations and Web3 asset growth.[2][3] Trends like AI-driven personalization, stricter data privacy laws, and rising cyber threats will shape its path, enhancing vault security and global reach.[2][5] Its influence may evolve from consumer disruptor to ecosystem enabler, powering "estate planning as a service" and redefining how tech secures human legacies—starting with that overlooked will on your desk.
GoodTrust has raised $7.0M across 2 funding rounds. Most recently, it raised $5.0M Seed in December 2021.
GoodTrust has raised $7.0M in total across 2 funding rounds.
GoodTrust's investors include 01 Advisors, Adverb Ventures, Afore Capital, Alumni Ventures, Animo Ventures, Atomico, Backend Capital, Balderton Capital, Basecamp Fund, Bling Capital, Broadway Angels, Cherubic Ventures.
