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§ Private Profile · San Francisco, CA, USA
Good&Co is a technology company.
Good&Co develops a personality-assessment platform that leverages research-driven psychometrics to evaluate an individual's fit within a company's culture. This platform provides tools for both job seekers and organizations to understand personal and cultural alignments, facilitating better hiring decisions and improving team dynamics. Its core functionality focuses on matching individuals with suitable work environments based on their psychological profiles.
The company was founded by Samar Birwadker, who embarked on this venture with the insight that a deeper understanding of personality and cultural alignment could significantly enhance workplace satisfaction and productivity. Birwadker initiated Good&Co to address the pervasive challenge of mismatches in employment, aiming to create a more harmonious and effective working world.
Good&Co serves job seekers, employees, and employers, empowering them to identify and cultivate optimal professional relationships. The company envisions a future where individuals thrive in roles and cultures that genuinely align with their inherent strengths and preferences, ultimately leading to more fulfilling careers and successful organizational outcomes.
Good&Co has raised $1.1M across 2 funding rounds.
Good&Co has raised $1.1M in total across 2 funding rounds.
Good&Co has raised $1.1M across 2 funding rounds. Most recently, it raised $1.0M Seed in November 2013.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Nov 1, 2013 | $1M Seed | — | Climate Capital, Ensemble VC, Fusion Fund, Great Oaks Venture Capital, IrishAngels, Lofty Ventures, Motivate Ventures, Louis Beryl, Cloud Power, Norwest Venture Partners, Playfair Capital, Talent Equity Ventures, The London Fund | Announced |
| Jan 1, 2013 | $120K Seed | — | 2048 Ventures, BoxGroup, Techstars, Thomas Wisniewski, William Boebel | Announced |
Good&Co is a San Francisco-based technology platform that connects job seekers, employers, and employees by matching them through psychometric assessments and FitScores derived from human archetypes.[1] It serves nearly 3 million users, helping individuals discover their strengths and ideal workplaces while enabling companies to filter candidates for better team fit, productivity, and happier environments via tools like Good&Co Pro.[1][2]
The platform solves the core challenge of mismatched employment by analyzing test responses to decode over 1,200 company cultures and hiring needs, with users answering more than 15 million psychometric questions to date.[1] Its enterprise solution focuses on recruiting and team growth, addressing issues like poor candidate filtering that lead to suboptimal hires.
Good&Co emerged to tackle the widespread problem of job seekers spending years trial-and-erroring across companies to find a true fit, a frustration rooted in the difficulty of aligning personal archetypes with workplace cultures.[1] Founded in San Francisco, USA, the company built its platform around an integrated psychometric algorithm that generates FitScores based on test responses, enabling precise matching from the outset.[1]
Early development faced technical hurdles, including a lagging UI, poor performance, maintenance difficulties, low engineer motivation from outdated tech, and scalability issues, which were addressed through partnerships like with TechMagic to modernize the structure with hierarchical dependency injection and better application architecture.[1] Pivotal traction came from decoding extensive company data and amassing millions of test responses, establishing it as a key player in talent matching.[1]
Good&Co rides the wave of AI-driven HR tech and talent optimization, capitalizing on post-pandemic shifts toward remote/hybrid work, skills-based hiring, and data-informed team building amid labor shortages.[1] Timing aligns with surging demand for psychometric tools, as companies prioritize cultural fit over resumes to boost retention—evidenced by its scale in decoding company needs and user assessments.[1]
Market forces like rising employee turnover costs and DEI initiatives favor platforms that quantify "fit" quantitatively, positioning Good&Co to influence the ecosystem by standardizing archetype-based recruiting and fostering productivity gains across industries.[1][2]
Good&Co is poised to expand its psychometric platform amid AI advancements in HR, potentially integrating generative models for deeper behavioral predictions and global scaling beyond its 3 million users.[1] Trends like automated talent pipelines and workplace wellness metrics will propel growth, evolving its role from matcher to full talent lifecycle optimizer.
As HR tech matures, Good&Co's focus on archetype-driven fits could redefine team assembly, delivering sustained impact in connecting people to their ideal workplaces.[1]
Good&Co has raised $1.1M in total across 2 funding rounds.
Good&Co's investors include Climate Capital, Ensemble VC, Fusion Fund, Great Oaks Venture Capital, IrishAngels, Lofty Ventures, Motivate Ventures, Louis Beryl, Cloud Power, Norwest Venture Partners, Playfair Capital, Talent Equity Ventures.