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§ Private Profile · 12304 Edenvale Path, Austin, Texas, 78732, United States
Retail optimization platform provides AI-driven real-time data and low-code tools for retailers' merchandising and operations.
Based in Austin, Texas, GoalProfit is a software provider that offers an artificial intelligence-driven data and low-code optimization platform for the retail industry. The enterprise platform enables commercial retailers to develop customized intelligence applications designed to support data-driven merchandising decisions, inventory management, and critical business operations. Operating as a privately held entity, the company targets the broader retail sector with subscription-based software solutions that previously reached a prototype-ready development stage. In a recent strategic transaction, GoalProfit was acquired by Digital Wave Technology, integrating its retail optimization capabilities into a larger enterprise software portfolio. Specific financial metrics, including total funding raised, corporate valuation figures, and current employee counts, remain undisclosed to the public market. The exact founding year of the organization and the identities of its original founders are not currently available in public records.
GoalProfit has raised $660K across 1 funding round.
GoalProfit has raised $660K in total across 1 funding round.
GoalProfit has raised $660K across 1 funding round. Most recently, it raised $660K Seed in March 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Mar 1, 2022 | $660K Seed | ALI Omar, Henry Nilert, Pekka Ylitalo, Serge Baranov, Valerie Bertele | 10100 Fund, Icebreaker.vc, NanoDimension, Paladin Capital Group, Venrock, Yellowrocks.vc | Announced |
GoalProfit is a technology company that provides a low-code retail optimization SaaS platform designed to empower retailers and consumer commerce enterprises to build customized intelligence applications. Its platform converts internal and external data into actionable insights to drive incremental profits, making big data solutions accessible to mid-size retailers and brands. GoalProfit serves retailers aiming to optimize operations and profitability through tailored data analytics, addressing the challenge of leveraging complex data for practical business decisions. The company has demonstrated growth momentum through strategic partnerships and funding rounds, including a $655K pre-seed raise and acquisition by Digital Wave Technology, which enhances its AI-driven omnichannel retail solutions[1][2][3].
Founded in 2020 by Oleg Sidorkin (CTO) and Maxim Morozov (CEO), GoalProfit originated from the founders' expertise in retail industry and data sciences. The idea emerged to create a platform that simplifies the use of big data and AI for retailers, especially in the post-COVID retail landscape where digital transformation accelerated. Early traction included raising pre-seed funding and forming a strategic partnership with Digital Wave Technology in early 2022, culminating in GoalProfit’s acquisition by Digital Wave. This partnership combined GoalProfit’s analytical architecture with Digital Wave’s enterprise technology, enabling rapid development of advanced AI-powered retail solutions[1][2][3].
GoalProfit rides the trend of digital transformation and AI adoption in retail, addressing the growing need for accessible, actionable intelligence in a data-rich environment. The timing is critical as retailers face increasing pressure to optimize omnichannel operations and respond to rapidly changing consumer behaviors post-pandemic. Market forces such as the rise of AI, big data analytics, and low-code/no-code platforms favor GoalProfit’s approach. By enabling retailers to harness AI-driven insights without heavy technical overhead, GoalProfit influences the broader ecosystem by democratizing advanced analytics and accelerating innovation in retail technology[2][3].
Looking ahead, GoalProfit’s integration with Digital Wave Technology positions it to expand its influence in AI-powered retail solutions, potentially setting new standards for business application development in the sector. Trends such as generative AI, omnichannel retailing, and personalized customer experiences will shape its journey. As AI technologies mature, GoalProfit’s platform could evolve to offer even more sophisticated, real-time decision support, further driving profitability for retailers. Its future impact will likely grow as it helps democratize AI and big data analytics in retail, reinforcing its role as a key enabler of digital transformation in consumer commerce[2][3].
GoalProfit has raised $660K in total across 1 funding round.
GoalProfit's investors include Ali Omar, Henry Nilert, Pekka Ylitalo, Serge Baranov, Valerie Bertele, 10100 fund, Icebreaker.vc, NanoDimension, Paladin Capital Group, Venrock, YellowRocks.vc.