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GigPig is a Manchester, United Kingdom-based live music booking marketplace that connects hospitality venues directly with independent musicians, DJs, and entertainers. The digital platform streamlines the sourcing, booking, payment, and promotion processes for live entertainment by removing traditional industry middlemen. To date, the marketplace has facilitated over 110,000 gigs across more than 3,000 UK venues, generating approximately £28 million for its network of over 16,000 registered artists while saving venues an estimated £5 million. The company is backed by institutional investors including Best Nights VC, the venture capital arm of Jägermeister, under the direction of managing director Lorrain de Silva. In May 2024, the enterprise launched a dedicated mobile application that accelerated artist onboarding and quadrupled user engagement metrics. GigPig was founded in 2022 by Kit Muir-Rogers and Michael Forster alongside two other co-founders.
GigPig has raised $2.0M across 1 funding round.
GigPig has raised $2.0M in total across 1 funding round.
GigPig has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in May 2024.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2024 | $2M Seed | Notion Capital | Haatch, Octopus Ventures, Andreas Mihalovits, Hugo Arevalo, Inigo Juantegui, Chris Meehan, Richard Flint, Wolfgang Alistat | Announced |
GigPig is a live music marketplace and booking platform that connects hospitality venues with musicians, DJs, and entertainers across the UK, enabling seamless sourcing, booking, payment, and management of gigs while eliminating middlemen.[2][3][4][5] It serves venues of all sizes—over 3,000 registered—and more than 14,000 artists, solving pain points like outdated booking processes, high agent fees, and post-COVID recovery challenges in live entertainment.[2][5] The platform has demonstrated strong growth momentum: facilitating over 110,000 gigs since launch, adding £28M+ to the artist economy, saving venues £5M, and achieving 500% weekly gig growth alongside 400% artist signup increases through product redesigns and a dedicated artist app launched in May 2024.[3][5][6]
GigPig was founded in 2022 by four industry veterans—CEO, CTO, CRO (Kit Muir-Rogers), and CPO—who were disillusioned with the live music sector's inefficiencies, such as agents taking excessive profits and bookers lacking tech tools for fair pricing and discovery.[2][3][4] Emerging as a post-COVID response, the idea stemmed from their music and management backgrounds, initially testing a system for a major client that proved scalable for venues to handle bookings in-house.[5] Early traction came via a web platform by early 2023, followed by an artist-focused mobile app in 2024, driving 20% month-on-month artist signups and 70% app adoption among active users within three months.[3]
(Note: A separate, unrelated GigPig entity founded in 2015 in Bentonville, Arkansas, focuses on content creation and video production, but all momentum and details here align with the UK live music platform.[1])
GigPig rides the resurgence of live entertainment post-COVID, capitalizing on demand for accessible, tech-enabled music discovery amid venue recovery and artist income instability.[3][5] Timing aligns with marketplace maturation in hospitality—leveraging network effects where more venues attract artists and vice versa—while UK market forces like rising gig culture and cost pressures favor its fair-pricing model over traditional agents.[2][4] It influences the ecosystem by democratizing access (any venue as a stage), fostering behavioral shifts in bookings, and scaling live music nationwide, potentially expanding to Europe as the UK's leading platform.[2][5][6]
GigPig's trajectory points to European dominance, fueled by app-driven growth, VC backing, and partnerships amplifying gig volume to 160,000+ yearly.[5][6] Trends like AI-enhanced matching, international expansion, and sustained live events post-pandemic will shape it, evolving its influence from UK disruptor to global enabler of artist livelihoods and venue vibrancy—transforming every corner into a stage, just as its founders envisioned.[2][6]
GigPig has raised $2.0M in total across 1 funding round.
GigPig's investors include Notion Capital, Haatch, Octopus Ventures, Andreas Mihalovits, Hugo Arevalo, Inigo Juantegui, Chris Meehan, Richard Flint, Wolfgang Alistat.
