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§ Private Profile · c/ Segundo Mata 6, Pozuelo de Alarcon
Develops serious video games and simulators for corporate training, offering a catalog and authoring tool for soft skills development.
Gamelearn is a corporate training software developer that creates educational video games and interactive simulators to facilitate employee learning and soft skills development. The company provides an enterprise platform featuring a catalog of serious games focused on leadership, negotiation, and compliance, alongside a no-code authoring tool for custom training content. By integrating directly with existing corporate learning management systems, the software increases typical e-learning completion rates to approximately 94 percent. Operating through license sales and subscription models, the enterprise has served over 3,000 corporate clients and trained more than 100,000 professionals globally. Gamelearn secured $5 million in Series A funding in December 2018 to expand its software solutions, and its executive team has received recognition from Learning! Media Group. The organization was originally founded in 2007 by Ibrahim Jabary, Mai Apraiz, and Eduardo Monfort.
Gamelearn has raised $7.1M across 2 funding rounds.
Gamelearn has raised $7.1M in total across 2 funding rounds.
Gamelearn has raised $7.1M in total across 2 funding rounds.
Gamelearn's investors include All Iron Ventures, Inveready, Kibo Ventures, Oak3Capital, UL Invest, Javier Torremocha.
Gamelearn (now rebranded as Game Strategies) is a Spanish technology company specializing in game-based learning platforms for corporate training. It develops video games and simulators that enhance soft skills like leadership, decision-making, time management, conflict resolution, and communication, targeting businesses seeking engaging employee development solutions.[1][2][4][5] Serving nearly 5,000 organizations worldwide, the platform drives productivity gains—such as +8% staff productivity and +4 points in customer LTV—through immersive, data-driven experiences accessible via cloud on PCs, tablets, and smartphones in multiple languages.[2][5][7] With over 15 years in the sector and <$5M in funding, Gamelearn demonstrates steady growth via customizable content, LMS integration, and proven engagement metrics superior to traditional e-learning.[5][6][7]
Founded in 2007 in Pozuelo de Alarcon, Spain, Gamelearn pioneered video games for corporate training, revolutionizing the sector with its game-based methodology and earning numerous awards.[1][5] Specific founders are not detailed in available sources, but the company emerged amid rising demand for innovative soft skills training, evolving from basic gamification to sophisticated simulators representing real-world scenarios.[2][4] Early traction came from collaborations with global organizations, achieving high completion rates (94%) and fun ratings far exceeding traditional e-learning, with pivotal recognition as a sector leader.[5][7] By 2025, it rebranded to Game Strategies to reflect a broader, data-driven focus on end-to-end solutions like leadership training and sales enablement, retaining flagship products such as Triskelion, Pacific, and Merchants.[4]
Gamelearn stands out in the crowded gamified training market through these key strengths:
Competitors like Attensi (simulation-focused) and Seppo (mobile gamification) exist, but Gamelearn's comprehensive soft skills emphasis and rebrand signal deeper strategic analytics.[1]
Gamelearn rides the gamification and edtech wave, capitalizing on post-pandemic shifts toward experiential, remote-friendly corporate training amid skills gaps in leadership and productivity.[2][4][6] Timing aligns with AI-driven personalization and VR/AR integration trends, positioning it against rivals like Pixaera (VR training) while influencing ecosystems via 5,000+ clients adopting data-backed learning over passive methods.[1][4][5] Market forces—rising L&D budgets, hybrid work, and DEI/onboarding needs—favor its scalable, measurable approach, fostering broader adoption of serious games to boost retention and ROI in sectors like sales, hospitality, and finance.[1][2][7] As a Spanish innovator with international reach, it shapes edtech by proving play enhances human skills in an AI era.
Gamelearn (Game Strategies) is poised for expansion with planned product launches, deeper analytics, and custom enterprise tools amid surging demand for outcome-focused training.[4][6] Trends like AI-enhanced personalization, immersive tech (VR/AR), and metrics-driven L&D will propel growth, potentially scaling beyond soft skills into sales and change management globally.[1][4] Its influence may evolve from pioneer to ecosystem leader, integrating with LMS/AI platforms and attracting acquisition interest given its track record—tying back to its core mission of transforming corporate learning through strategic play.[2][5]
Gamelearn has raised $7.1M across 2 funding rounds. Most recently, it raised $5.0M Series A in October 2018.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Oct 1, 2018 | $5M Series A | — | ALL Iron Ventures, Inveready, Kibo Ventures, Oak3capital, UL Invest | Announced |
| Mar 2, 2017 | $2.1M Venture Round | Javier Torremocha | — | Announced |