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FullStory provides a digital experience intelligence platform that captures and analyzes user interactions across websites and mobile applications. It offers pixel-perfect session replay, behavioral analytics, and tools identifying friction points, helping businesses understand customer engagement. This enables teams to uncover qualitative insights, optimizing digital products effectively.
The company was co-founded in February 2014 by Scott Voigt and Joel Webber. Their insight recognized traditional analytics often lacked a complete, empathetic customer journey view. They built a solution to record user sessions and intelligently surface qualitative data, empowering teams to precisely address pain points, enhancing digital experiences.
Product, engineering, and customer support teams utilize FullStory to improve their digital offerings. The company’s vision is to empower organizations to build superior digital products through unparalleled visibility into the customer experience. This fosters stronger user loyalty and drives product success by refining online interactions.
FullStory has raised $186.2M across 7 funding rounds.
FullStory has raised $186.2M in total across 7 funding rounds.
FullStory is a technology company founded in 2014 and headquartered in Atlanta, Georgia, that builds a behavioral data and digital analytics platform specializing in digital experience intelligence (DXI).[1][2][3] Its core product, powered by AI and technologies like Fullcapture™, records user session replays, delivers funnel analytics, automatic insights, and customer journey mapping to help businesses diagnose issues, optimize digital experiences, and activate data for personalization without predefined parameters.[1][3][4] FullStory serves enterprises and digital businesses across industries like finance, gaming, SaaS, e-commerce, and employee experience tools, enabling collaboration among product, engineering, marketing, support, and IT teams to improve user engagement, retention, conversions, and fraud detection.[1][3][8]
The platform stands out for its always-on AI-agent analysts (StoryAI), real-time behavioral data from web and mobile, and integrations with tools like Google Cloud, addressing friction in customer and employee journeys while supporting high growth through scalable plans from free tiers to enterprise customizations.[3][4]
FullStory was founded in 2014 in Atlanta, Georgia, by a team focused on solving the challenge of understanding user interactions in digital products without relying on traditional, rigid analytics.[1][2] While specific founders' names are not detailed in available sources, the company emerged from the need for qualitative and quantitative behavioral insights, starting with session replay technology to capture "everything users do" on websites and apps.[3][6] Early traction came from product leaders seeking visibility into real customer experiences, fueling rapid growth in customer base and team diversity, with the company emphasizing innovation, adaptability, and a culture of using its own tools to refine its product.[5][7]
Pivotal moments include partnerships like Google Cloud for enhanced data processing and the evolution of Fullcapture™—an advanced autocapture system that processes data server-side without impacting performance—alongside expansions into mobile, employee experience, and AI-driven insights.[1][4]
FullStory rides the wave of digital experience optimization and AI-driven behavioral analytics, capitalizing on the explosion of web/mobile interactions post-pandemic and the shift toward real-time, privacy-focused data in a cookieless world.[1][3] Timing is ideal amid rising demands for customer retention, fraud prevention, and employee productivity tools, with market forces like e-commerce growth (e.g., cart abandonment fixes) and cross-channel personalization favoring its no-code, always-on approach over legacy tools like Google Analytics.[3][5]
It influences the ecosystem by enabling data activation across 14B+ sessions analyzed in benchmarks, fostering industry trends in unified DX platforms that bridge customer/employee experiences and integrate with cloud giants, thus accelerating product-led growth for SaaS and enterprises.[3]
FullStory is poised to dominate behavioral analytics with deepening AI integrations like StoryAI expansions and Fullstory Anywhere for instant, personalized interventions, targeting explosive growth in employee experience and mobile fraud detection amid 2025's real-time data mandates.[3][4] Trends like multimodal AI, zero-party data, and workforce DX will shape its path, potentially evolving it into a full-stack activation platform that not only observes but autonomously optimizes experiences. As digital journeys fragment across channels, FullStory's precise, performant capture positions it to power loyal customer ecosystems, building on its Atlanta-rooted innovation to redefine how businesses turn behavior into unbreakable engagement.[1][5]
FullStory has raised $186.2M across 7 funding rounds. Most recently, it raised $25.0M Other Equity in August 2022.
FullStory has raised $186.2M in total across 7 funding rounds.
FullStory's investors include Permira, Bruce Chizen, Accomplice VC, Ballistic Ventures, B Capital Group, Evolution Equity Partners, Karim Faris, GV, LiveOak Venture Partners, Nokia Growth Partners, Telescope Partners, Two Bear Capital.
