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§ Private Profile · Stockholm, Stockholms Lan, Sweden
Digital business financing provider offering fast, technology-driven loans for SMEs and entrepreneurs, with rapid approval times.
Founded in 2015 by Olle Lundin, Oliver Mohseni, Marcus Mossberg, Martin Roxland, and Kristina Kockum, Froda is a regulated credit market company based in Stockholm providing digital business financing to small and medium enterprises. The institution utilizes machine learning technology to accelerate loan approvals from months to minutes, funding its lending operations directly through public retail deposits via savings accounts. Operating across the Nordics, the United Kingdom, Ireland, and Germany, the enterprise has reached a 1.7 billion SEK valuation and maintains a workforce of 101 to 200 employees. To facilitate its international expansion and embedded lending solutions, Froda has established strategic financing partnerships with prominent financial technology entities including Visa, Lunar, and Checkout.com. The profitable financial institution is backed by notable investors Karl-Johan Persson and Victor Jacobsson, with former Avanza CEO Nicklas Storåkers serving as chairman.
Froda has raised $139.7M across 2 funding rounds.
Froda has raised $139.7M in total across 2 funding rounds.
Froda has raised $139.7M across 2 funding rounds. Most recently, it raised $23.0M Series B in April 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2025 | $23M Series B | Incore Invest | Creative Ventures, Left Lane Capital, Race Capital, Sapphire Ventures, Swift Ventures, The House Fund | Announced |
| Feb 5, 2025 | $116.7M Debt Financing | European Investment Fund | — | Announced |
Froda has raised $139.7M in total across 2 funding rounds.
Froda's investors include Incore Invest, Creative Ventures, Left Lane Capital, Race Capital, Sapphire Ventures, Swift Ventures, The House Fund, European Investment Fund.
Froda is a Swedish financial technology company that provides digital financing solutions tailored for small and medium-sized enterprises (SMEs). It offers business loans that leverage digitization and machine learning to customize financing options for entrepreneurs, making access to capital faster and more transparent. Froda serves business owners who need flexible, easy-to-use financing to grow their companies, solving the common problem of difficult and slow SME financing. The company has shown strong growth momentum, achieving over 100% year-over-year growth and expanding internationally, including launching embedded finance solutions and card-based lending in partnership with Visa[1][2][3].
Founded in 2015 by Olle Lundin and a team from the Stockholm School of Economics, Froda emerged from recognizing the significant challenge entrepreneurs face in accessing financing. The founders aimed to revolutionize the banking experience for SMEs by making financing easy, affordable, and transparent. Early traction included rapid growth and profitability by year four, followed by strategic reinvestment to fuel expansion. The company evolved from a small startup into one of Sweden’s fastest-growing fintechs with a team of over 100 employees and major international growth plans[3][4][5].
Froda rides the growing trend of embedded finance and digital SME lending, addressing a historically underserved market segment with inefficient and costly financing options. The timing is favorable due to increasing digital adoption among SMEs and demand for faster, more flexible credit solutions. Market forces such as the rise of fintech ecosystems, regulatory support for digital lending, and partnerships with payment networks like Visa amplify Froda’s impact. By democratizing access to capital, Froda influences the broader ecosystem by enabling more entrepreneurs to scale their businesses and fostering innovation in SME financing[1][3][6].
Froda is poised to continue accelerating SME financing access through both its native lending product and embedded finance platform. Future trends shaping its journey include further automation, AI-driven credit modeling, and expansion into new European markets. Its influence is likely to grow as embedded finance becomes a standard in banking and fintech, making Froda a key enabler of SME growth and digital financial inclusion. The company’s commitment to ethical, transparent lending and shared success positions it well for sustainable long-term impact[3][5].
In summary, Froda is transforming SME financing by combining technology, transparency, and partnerships to create a more accessible and fair lending landscape for entrepreneurs.