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§ Private Profile · Makkasan, Bangkok City
B2B food supply chain platform simplifying restaurant and food service supply management, delivering fresh produce and groceries in Thailand.
Based in Bangkok, Thailand, FreshKet operates an end-to-end B2B food supply chain platform that delivers fresh produce, meat, seafood, dairy, and dry groceries directly to commercial food service businesses. The company manages physical warehousing, quality control, and logistics infrastructure to distribute more than 10,000 product SKUs sourced from a consolidated network of fewer than 40 agricultural suppliers. Utilizing proprietary digital inventory and routing tools, the platform fulfills commercial orders within a 24-hour window and currently serves a growing customer base of over 25,000 regional restaurants and hotels. FreshKet has raised $23.5 million in total funding from a syndicate of corporate and institutional backers, including ECG Venture Capital, Thai President Foods, PTT Oil and Retail Business Public Company, and Betagro. The enterprise was originally established as a marketplace in 2016 by co-founders Ponglada Paniangwet and Bell.
FreshKet has raised $26.0M across 2 funding rounds.
FreshKet has raised $26.0M in total across 2 funding rounds.
FreshKet has raised $26.0M in total across 2 funding rounds.
FreshKet's investors include Frontier Ventures, NGC Ventures, Openspace Ventures, Square Peg Capital, Ivan Arie Sustiawan, Pamitra Wineka, Denis Asia Pacific, ECG-Research, InnoSpace, Seeders Club.
FreshKet has raised $26.0M across 2 funding rounds. Most recently, it raised $23.0M Series B in May 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 1, 2022 | $23M Series B | — | Frontier Ventures, NGC Ventures, Openspace Ventures, Square PEG Capital | Announced |
| Sep 1, 2020 | $3M Series A | Openspace Ventures | Frontier Ventures, NGC Ventures, Square PEG Capital, Ivan Arie Sustiawan, Pamitra Wineka, Denis Asia Pacific, ECG Research, Innospace, Seeders Club | Announced |
Freshket is a FoodTech startup that operates an end-to-end online platform for fresh food supply in Thailand, connecting farmers and suppliers directly with restaurants, hotels, and consumers. It simplifies sourcing, quality control, warehousing, and delivery of perishable goods like produce and ingredients, reducing waste and enabling wholesale pricing with next-day delivery[1][3][4][5]. Initially a B2B marketplace, it pivoted to a managed supply chain model, serving over 25,000 restaurants with 10,000+ product SKUs and processing one ton of food daily; consumers now drive significant growth, with monthly spend estimated at $2.9 million[1][4]. Founded around 2017 in Bangkok (with some sources citing 2021), it has raised $23.5M total funding, including an $8M Series A in December 2024 at $50M valuation led by Kliff Capital and 500 Global, employing 70+ people[2][5].
Freshket emerged from Thailand's fragmented fresh food supply chain, where middlemen dominated and inefficiencies led to waste and high costs in a $7.7B+ food service market serving 200,000+ restaurants[1][5]. Co-founders including CEO Ponglada "Bell" Paniangwet launched it in 2017 (or circa 2021 per funding records) as a B2B online marketplace to bypass intermediaries, directly linking farmers with buyers like restaurants[1][2][4][5]. Early traction revealed limitations—restaurants preferred consolidated, quality-assured orders over fragmented sourcing—so within months, they pivoted to owning the infrastructure: direct supplier partnerships, warehousing for quality control, and refrigerated logistics[1][4]. This shift, enabled by internal tech systems, fueled rapid scaling amid demand surges, like during disruptions where Freshket's control allowed quick adaptations[4].
Freshket rides the FoodTech wave digitizing Asia's $32B+ agrifood supply chains, particularly Thailand's disjointed fresh produce sector plagued by middlemen, perishability, and waste[1][4]. Timing aligns with post-pandemic e-commerce booms in grocery delivery and B2B procurement, plus investor appetite for scalable logistics tech—evidenced by $23.5M funding amid regional agritech growth[2][5]. Market forces like rising restaurant demands, consumer shift to online fresh foods, and sustainability mandates favor its model, which boosts farmer incomes and cuts costs via data transparency[1][3]. It influences Thailand's ecosystem by structuring supply for 200,000+ outlets, inspiring similar "ground-up" FoodTech fixes in Southeast Asia[4][5].
Freshket's pivot to owned infrastructure positions it for explosive growth, leveraging $8M Series A for team expansion, tech upgrades, and market penetration beyond Thailand[2]. Trends like AI-driven supply forecasting, regional e-grocery surges, and climate-resilient agritech will shape its path, potentially hitting unicorn status in Asia's FoodTech boom. Its influence may evolve from local chain-fixer to regional enabler, empowering fragmented ecosystems with scalable, transparent platforms—cementing its role as Thailand's fresh food supply vanguard.