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§ Private Profile · 2048 N 44th St, Phoenix, Arizona 85008, US
Wireless charging technology company developing seamless embedded charging for countertops and surfaces in homes and businesses.
FreePower is a technology company that develops advanced wireless charging systems designed to be embedded directly into countertops and other surfaces. The company's multi-coil array technology allows users to charge up to three devices simultaneously at 15 watts each without requiring precise alignment. Operating through a network of over 200 showrooms in the United States, the business sells its integrated hardware to fabricators, architects, and builders for residential and commercial applications. FreePower has established partnerships with major brands and manufacturers including Tesla, Nomad, and Cosentino, while securing backing from prominent investors such as Kevin O'Leary and Lori Greiner. The hardware enterprise holds an intellectual property portfolio of over 230 patent assets and projected its annual revenue to exceed $20 million in 2024. Originally operating under the name Aira, Inc., the organization was founded in 2017.
FreePower has raised $12.0M across 1 funding round.
FreePower has raised $12.0M in total across 1 funding round.
FreePower has raised $12.0M across 1 funding round. Most recently, it raised $12.0M Seed in August 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Aug 1, 2021 | $12M Seed | Jawad Ahsan, Lori Greiner, Robert Herjavec | Fubu, A. Edward Saenz DE Viteri | Announced |
FreePower has raised $12.0M in total across 1 funding round.
FreePower's investors include Jawad Ahsan, Lori Greiner, Robert Herjavec, Fubu, A. Edward Saenz de Viteri.
FreePower (formerly Aira) is a technology company specializing in advanced wireless charging solutions embedded into everyday surfaces like kitchen and bathroom countertops.[1][2][3] It builds FreePower for Countertop, a seamless system that charges up to three devices simultaneously at 15W each, in any orientation, without precise alignment, using multi-coil arrays, intelligent cooling, and a customizable "halo" light indicator activated by a wave gesture.[3][4] The product serves homeowners, builders, architects, and designers seeking cord-free, elegant smart home integration, solving the problem of cluttered, inefficient wireless charging by embedding power directly into stone or solid surfaces from partners like Cosentino.[2][4] With over 230 in-house patents and projected 2024 revenue exceeding $20 million, FreePower demonstrates strong growth momentum, including partnerships with Tesla and Nomad, and recognition as one of the world's most innovative companies by Fast Company.[1][2][3]
FreePower originated in 2017 with a mission to create elegant, effortless wireless charging everywhere, starting as Aira and innovating hardware, software, and magnetics from the ground up.[1][3] The founding team pitched their technology on Shark Tank in 2019, securing a rare three-shark deal with Lori Greiner, Kevin O’Leary, and Robert Herjavec, which fueled their first product: the Base Station Pro wireless charging pad launched with Nomad.[3] Praised by The Verge as "wireless charging as it should have been" and Fast Company as the 5th most innovative in consumer electronics, this debut provided key learnings.[3] Pivotal moments included refining the tech for two years to power Tesla's Wireless Charging Platform—hailed by Marques Brownlee as the best-built charger he'd used—and expanding into embedded countertop charging with 230 patents secured.[1][3]
FreePower rides the smart home and wireless power trend, capitalizing on demand for cordless, integrated IoT experiences amid rising electrification and design-focused living spaces.[2][4] Timing aligns with post-2020 acceleration in embedded tech, as consumers prioritize seamless aesthetics over bulky chargers, fueled by market forces like sustainable manufacturing and partnerships with fabricators/builders.[1][2] It influences the ecosystem by setting standards for surface-embedded charging, inspiring "wow" factors in residential design (e.g., KBIS debuts praised by builders), and expanding wireless norms from pads to architecture.[3][4]
FreePower is poised to dominate embedded wireless charging with scaling partnerships (e.g., Cosentino, Wisenbaker) and production ramps, potentially embedding in vanities, offices, and beyond for ubiquitous power.[2][4] Trends like AI-driven smart homes, sustainable materials, and 5G device proliferation will amplify growth, evolving its influence from niche innovator to infrastructure staple. As countertop adoption surges, expect revenue multiples and broader ecosystem integrations, fulfilling the 2017 vision of charging everywhere, effortlessly.