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Based in Munich, Germany, Freeletics develops a digital fitness application that provides AI-powered personalized coaching for high-intensity bodyweight training and running programs. The mobile software platform operates globally, serving individual consumers seeking equipment-free workouts, and successfully grew its total user base to over 41 million registered individuals by 2020. Initially bootstrapped to surpass $20 million in early annual revenue, the company later shifted its corporate strategy toward venture financing to accelerate its international expansion efforts. Under the leadership of CEO Daniel Sobhani, the enterprise secured a $45 million Series A round in 2018 followed by a $25 million Series B round in 2020. This institutional funding drew capital from prominent lead investors such as Fitlab, Causeway Media Partners, and Jazz Venture Partners. Freeletics was founded in 2013 by Andrej Matijczak, Joshua Cornelius, and Mehmet Yilmaz.
Freeletics has raised $41.0M across 2 funding rounds.
Freeletics has raised $41.0M in total across 2 funding rounds.
Freeletics has raised $41.0M across 2 funding rounds. Most recently, it raised $25.0M Series B in September 2020.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2020 | $25M Series B | JAZZ Venture Partners, Causeway Media Partners | Kkcg | Announced |
| Dec 1, 2018 | $16M Series A | Fitlab VC, JAZZ Venture Partners, Mark WAN | Cava Capital, Tony Robbins, Courtside Ventures, Elysian Park Ventures, Ward.ventures | Announced |
Freeletics is a Munich-based fitness technology company founded in 2013 that develops an AI-powered mobile app delivering personalized training plans, high-intensity bodyweight, gym, and running workouts, plus nutrition guidance to help users achieve mental and physical goals.[1][2][5] It serves millions of fitness enthusiasts worldwide—over 41 million users globally, including 2 million in the UK—solving the problem of accessible, adaptive fitness coaching without needing expensive equipment or gyms by adapting plans in real-time to user progress and preferences.[1][6] The company has raised $70M in funding (Series B stage), employs around 122-160 people, and generated $34.4-34.7M in revenue in 2025, showing steady growth through app innovations and partnerships like Decathlon.[1][2][3][5]
Freeletics emerged in 2013 from a vision to inspire people to become their best selves mentally and physically, starting as a provider of adaptive high-intensity workouts via website and app.[1][2][5] Founders leveraged expertise in software and fitness to create intuitive training and nutrition planning tools, quickly gaining traction with over 41 million users worldwide and becoming Europe's top fitness app.[6] Pivotal early growth included international expansion, hitting 2 million UK users, and evolving into AI-based lifestyle coaching; funding milestones like $25M five years ago fueled scaling to 125+ employees in Munich.[1][2][3]
Freeletics rides the AI-driven personalized wellness wave, capitalizing on post-pandemic demand for home fitness amid rising health awareness and GLP-1 drug trends like those from Noom.[1][4] Timing aligns with smart home gym booms (e.g., Tonal) and equipment retail shifts, as seen in its Decathlon tie-up expanding digital-physical hybrids.[4] Market forces like app monetization growth and esports performance training favor it, influencing the ecosystem by democratizing expert coaching—pushing rivals like Nike Training or Strava toward more adaptive AI while proving fitness tech's mental health impact.[2][5]
Freeletics is poised for accelerated growth through AI enhancements and partnerships, potentially surpassing $50M revenue by integrating more modalities like esports and corporate wellness.[2][4] Trends like multimodal training, AR equipment feedback, and global expansion (already 5 continents) will shape it, evolving its influence from app leader to full lifestyle platform amid wellness tech consolidation.[3][6] As AI fitness matures, Freeletics' adaptive edge positions it to redefine accessible training, fulfilling its founding mission at global scale.
Freeletics has raised $41.0M in total across 2 funding rounds.
Freeletics's investors include Jazz Venture Partners, Causeway Media Partners, KKCG, FitLab VC, Mark Wan, Cava Capital, Tony Robbins, Courtside Ventures, Elysian Park Ventures, ward.ventures.
