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Formitable is a software company based in Amsterdam, Netherlands, that provides a software-as-a-service platform for restaurants to manage online reservations, optimize yield management, and operate guest loyalty programs. The company has raised $9.42 million in total funding, which includes an $8 million angel investment round, to support its ongoing business expansion across the broader European hospitality sector. Following a strategic 2023 merger with Zenchef, the combined technology group now serves an expanded European network of more than 15,000 restaurant clients. Additionally, the organization operates a dedicated consumer reservation application called Table, which has accumulated over 150,000 downloads to date. Formitable is backed by institutional and angel investors such as PSG Equity and Adriaan Mol, and its software is utilized by notable dining establishments including RIJKS and The Jane. The company was founded in 2016.
Formitable has raised $8.0M across 1 funding round.
Formitable has raised $8.0M in total across 1 funding round.
Formitable is a SaaS platform providing reservation, revenue management, and guest experience tools for restaurants, now operating as part of Zenchef following a 2022 merger that created a European leader in restaurant technology.[1][2] It serves restaurants by enabling seamless online bookings, yield management, promotions, and integrations to boost profitability and guest loyalty, solving challenges like underutilized seats and poor online visibility.[1][3][4] Key products include a customizable reservation widget, Table app for guests (with 150,000+ downloads), and features for takeaway during crises like COVID-19; growth has been strong, reaching 3,000+ restaurants across Europe, including high-profile spots like Rijks in Amsterdam, with recent acquisitions like Resengo in 2023 adding 3,500+ venues and backed by PSG Equity.[1][2]
Formitable's roots trace back to 2010 in Amsterdam, Netherlands, when the team launched Pocketmenu, the world's first mobile website builder for restaurants, integrating with tools like SeatMe and Livebookings.[1] The idea evolved from helping restaurants succeed online amid digital shifts; by 2017, Formitable officially launched as a next-generation reservation system, winning the Horecava Innovation Award for its easy-to-use yield management and promotion features.[1][2] Pivotal moments included hitting 1,000 restaurants in one year, surging to 2,000 during COVID-19 via takeaway adaptations (becoming Netherlands' market leader), reaching 3,000+ restaurants and app milestones, then merging with Zenchef in 2022 for pan-European expansion into Berlin and Copenhagen.[1][2] Founders and early investors like Adriaan Mol, Nalden, Wobbe Storms, and Marten Post fueled $9.42M in funding through Angel rounds.[2]
Formitable rides the digital transformation wave in hospitality, where restaurants increasingly rely on SaaS for online reservations amid mobile-first diners and post-pandemic recovery—timing aligns with e-commerce growth in foodservice, projected to expand as chains and independents optimize amid labor shortages and inflation.[1][3] Market forces like rising guest expectations for seamless apps and data-driven pricing favor it, especially in fragmented Europe where it's now the largest platform via mergers.[2] It influences the ecosystem by setting standards for integrated tech stacks (e.g., reservations + menu engineering via partners like Apicbase), empowering 3,500+ venues including Michelin-starred ones to compete with delivery giants like Uber Eats.[1][2][3]
Zenchef|Formitable is poised for European dominance in restaurant tech, leveraging its scale (largest platform) and funding to acquire more (e.g., Resengo model) while rolling out AI-driven features like predictive revenue and sustainability tools amid hospitality's green push.[2][3] Trends like hyper-personalization, contactless ops, and multi-unit expansion will propel growth, potentially challenging U.S. players like OpenTable. Its influence may evolve into a full OS for restaurants, tying back to its 2010 mission: revolutionizing the industry for sustainable success.[1]
Formitable has raised $8.0M in total across 1 funding round.
Formitable's investors include Acrobator Ventures, DST Global, Oak HC/FT, Point72 Ventures, Stash Ventures, Third Prime, Tomahawk.VC, Valar Ventures, Cornelius Walter, Victor Jacobsson.
Formitable has raised $8.0M across 1 funding round. Most recently, it raised $8.0M Series U in September 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2022 | $8M Series U | — | Acrobator Ventures, DST Global, OAK HC/FT, Point72 Ventures, Stash Ventures, Third Prime, Tomahawk.vc, Valar Ventures, Cornelius Walter, Victor Jacobsson | Announced |
