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§ Private Profile · Riyadh, Ar Riyad, Saudi Arabia
Cloud-based restaurant management and fintech platform offering POS systems and digital payments for food and beverage businesses in MENA.
Foodics is a cloud-based restaurant management and financial technology platform based in Saudi Arabia that provides point-of-sale systems, digital payment processing, and business management tools for the food and beverage industry. Operating as a software-as-a-service provider across the Middle East and North Africa, the company serves a client base of over 30,000 restaurants ranging from small and medium enterprises to large corporate chains. The enterprise maintains corporate offices in major regional hubs including Riyadh, Jeddah, and Dubai, supported by a core team of 52 employees. In 2022, the firm secured $170 million in Series C funding to expand its integrated ecosystem of online ordering systems, self-checkout kiosks, and artificial intelligence analytics, and was later recognized by publications like Inc. Arabia and Entrepreneur Middle East. Foodics was founded in 2014 by Ahmad Al-Zaini and Musab Alothmani.
Foodics has raised $215.0M across 4 funding rounds.
Foodics has raised $215.0M in total across 4 funding rounds.
Foodics has raised $215.0M in total across 4 funding rounds.
Foodics's investors include Prosus, Sanabil Investments, Endeavor Catalyst, Peak XV Partners (Sequoia Capital India), STV, Ahmad AlNaimi, Derayah Ventures, Elm, B Capital Group, Blume Ventures, Khosla Ventures, RTP Global.
Foodics has raised $215.0M across 4 funding rounds. Most recently, it raised $170.0M Series C in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 21, 2022 | $170M Series C | Prosus, Sanabil Investments | Endeavor Catalyst, Peak XV Partners (Sequoia Capital India), STV | Announced |
| Feb 1, 2021 | $20M Series B | Sanabil Investments, Ahmad Alnaimi | Derayah Ventures, ELM, Endeavor Catalyst | Announced |
| Dec 1, 2020 | $21M Series B | — | B Capital Group, Blume Ventures, Khosla Ventures, RTP Global, SRI Capital, Amit Gupta, Khalid AlNasser | Announced |
| Oct 31, 2017 | $4M Series A | Omar Almajdouie, Riyad Taqnia Fund | 500 Startups, Naseel Holding | Announced |
Foodics is a Saudi Arabia-based foodtech company that builds an all-in-one cloud-based Restaurant Management System (RMS) and Point of Sale (POS) platform.[1][2][3][4] It serves over 33,000 restaurants, cafes, food trucks, and F&B chains across the MENA region, solving operational inefficiencies in order management, payments, inventory, kitchen workflows, customer loyalty, and analytics by providing seamless, AI-powered tools for front-of-house, back-of-house, and back-office functions.[1][2][3][4] The platform processes over $10 billion in annual GMV as of 2024, with strong growth in fintech features like integrated payments and lending, driving digital transformation amid rising demand for contactless and data-driven solutions.[3]
Foodics was founded in 2014 by Ahmad Al-Zaini (CEO) and Mosab Al-Othmani (CTO) in Saudi Arabia, emerging as a startup to deliver innovative, hassle-free restaurant management tech.[2][3] The idea stemmed from pairing food industry needs with cloud technology, starting with iPad-accessible POS in multiple languages and expanding to over 100 integrable apps for efficiency and cost savings.[2] Early traction came from servicing thousands of dine-in spots, food trucks, and chains in the Middle East, accelerated by the pandemic through launches like the Foodics PAY app for secure digital payments and cloud kitchen support, capitalizing on rapid F&B digitization.[2]
Foodics rides the wave of F&B digitization in MENA, fueled by post-pandemic shifts to online ordering, contactless payments, cloud kitchens, and data analytics amid e-commerce growth and consumer demand for seamless experiences.[2][3][7] Timing aligns with regional market forces like Saudi Vision 2030's tech push, rising digital payments, and structural F&B efficiency needs, positioning Foodics as a leader with 30,000+ users and $10B+ GMV.[1][3] It influences the ecosystem by enabling thousands of brands to scale via integrated fintech and AI, fostering a one-stop digital backbone that accelerates industry adoption of cloud POS/RMS over legacy systems.[2][3][9]
Foodics is primed for expansion with accelerating revenue, profitability, and fintech adoption, backed by investments and a public listing path, potentially dominating MENA restaurant tech.[3] Trends like AI automation, omnichannel commerce, predictive analytics, and embedded finance will shape its trajectory, enhancing cash flow stability and market share amid F&B's ongoing digital pivot.[3][5] Its influence may evolve into a global one-stop-shop for operations-to-payments, solidifying its role as the go-to platform that streamlines restaurant success from order to insight.