Fluid Ventures

Fluid Ventures is an early-stage venture capital fund based in Pune, India, that focuses on investing in direct-to-consumer brands targeting emerging markets across Tier-2 and Tier-3 cities. Operating as a SEBI-registered Category I Alternative Investment Fund, the firm successfully closed its debut investment vehicle at Rs 50 crore, which is approximately $6.6 million, backed by a network of more than 35 limited partners. The fund typically deploys initial equity checks ranging from Rs 1.5 crore to Rs 3 crore per startup, while maintaining significant capital reserves to support subsequent follow-on financing rounds for its most promising assets. The firm's active investment portfolio consists of six core companies and features several recognizable digital-first consumer brands, including InnerChef, PeeSafe, Junio, Neeman Shoes, and Chqbook. Fluid Ventures was founded in 2021 by Amit Singal and Dhianu Das.