Florbs

Florbs is a Netherlands-based cybersecurity SaaS company that builds a Google Workspace–focused platform to give organizations visibility and control over file sharing, user access, and Workspace security and compliance risks.[2][6]

High-Level Overview

Florbs’ product is a security and admin automation platform for Google Workspace that audits file access, detects risky external shares, remediates permissions at scale, and automates admin workflows such as onboarding/offboarding and email signature management.[1][4]
The company serves enterprise and mid-market IT/security teams (CISOs, data protection officers, Workspace admins) across industries including logistics, hospitality, retail and financial services, with customers such as Vopak, CitizenM, Wehkamp and Randstad.[1][6]
Florbs addresses the problem of unmanaged file sharing and human error in Google Drive—preventing unauthorized access, helping meet compliance frameworks (e.g., GDPR, ISO, NIS2), and reducing manual admin burden—while aiming to preserve collaboration rather than blocking it.[1][2]
Growth momentum: founded in 2021, Florbs reports 100+ customers, ~300,000 active users across 45+ countries, and a >€1M seed raise from angel investors as it expands internationally.[2][1][6]

Origin Story

Florbs was founded in 2021 by CTO and co‑founder Niek Waarbroek and CEO/co‑founder Tycho Klessens after years of experience working with Google Workspace and observing persistent security blind spots in collaborative file sharing.[2][1]
Waarbroek conceived the product to let organizations keep the collaboration benefits of Google Workspace while adding oversight and automated remediation for sharing risks; early customer wins and pilot implementations with large enterprises helped validate the approach and drive initial traction.[1][2]

Core Differentiators

• Deep Google Workspace specialization: Florbs is an official Google Cloud partner and emphasizes close alignment with Google engineering to stay current with Workspace changes and APIs.[2][3]
  - File‑sharing and permissions focus: tools that identify external shares, assess risk, and allow instant bulk permission updates across Drive—designed specifically to remediate sharing risks rather than broadly locking collaboration.[1][6]
  - Admin automation beyond security: features include user lifecycle automation (onboarding/offboarding) and email signature management to reduce admin time and standardize branding.[4][6]
  - Usability and enterprise adoption: positioned as user-friendly with pricing from low per-user tiers, and customer references across large enterprises demonstrating operational impact and time savings.[4][6]

Role in the Broader Tech Landscape

Florbs is riding the trend of cloud collaboration and the associated surge in data governance and cloud‑native security needs as organizations adopt Google Workspace at scale.[2][1]
Timing matters because increased remote/hybrid work and regulatory pressure (GDPR, NIS2, sectoral compliance) have elevated the need for continuous monitoring and automated remediation of data sharing in cloud drives.[1][2]
Market forces in Florbs’ favor include growing enterprise cloud spend, demand for SaaS that integrates with existing collaboration tools, and a gap in simple, Google‑native security tooling that preserves productivity while reducing risk.[2][3]
By focusing on a narrow but high‑impact problem (Drive sharing and admin automation), Florbs influences the ecosystem by helping security and IT teams adopt a “least‑privilege + automation” model for collaboration platforms and by demonstrating product‑market fit for verticalized Workspace security solutions.[1][6]

Quick Take & Future Outlook

What's next: Florbs is likely to continue expanding internationally, deepen integrations with Google Workspace APIs, and broaden product capabilities around AI risk detection and compliance reporting as customer demand evolves.[6][2]
Trends shaping their journey include growing regulatory scrutiny of cloud data, maturation of Workspace governance practices, and platform vendors exposing richer telemetry/APIs that enable more powerful automation.[1][2]
If Florbs sustains product usability and enterprise sales motion, it can strengthen its position as a go‑to Google Workspace security layer—moving from a sharing‑risk specialist toward a broader Workspace security and automation platform while competing with larger cloud security vendors by virtue of its Workspace specialization.[2][6]

Quick take: Florbs aims to be the pragmatic security “shield” for Google Workspace—balancing collaboration and protection—and its early traction, Google partnership, and focused product make it a company to watch in the cloud collaboration security niche.[2][3]