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§ Private Profile · Bangalore, India
Mixed-reality publishing platform with SaaS tools transforming static media into interactive 3D AR experiences for global brands, focused on advertising.
Based in Bengaluru and San Francisco, Flam develops a mixed-reality publishing platform that transforms static media into interactive 3D augmented reality experiences viewable on smartphones without dedicated applications. The enterprise software suite enables brands to create and distribute generative AI-powered mixed-reality advertising campaigns across digital, television, and retail channels. The company serves over 100 global corporate customers, including major recognizable brands such as Google, Samsung, Emirates, and Mahindra. Operating with a workforce of more than 120 employees, the platform has reached over 380 million users, generated 700 million interactions, and supports a network of 600,000 augmented reality creators. The technology enterprise recently secured $14 million in Series A venture capital funding from investors including Dovetail to scale its artificial intelligence infrastructure. Flam was founded in 2021 by Shourya Agarwal, Malhar Patil, and Amit Gaiki.
Flam has raised $23.0M across 3 funding rounds.
Flam has raised $23.0M in total across 3 funding rounds.
Flam has raised $23.0M in total across 3 funding rounds.
Flam's investors include Nishit Garg, Amal Parikh, Manu Rekhi, 7wire Ventures, Jenny Fielding, Scott Hartley, General Catalyst, Helion Venture Partners, Inventus Capital Partners, Investus Capital Partners, Prime Venture Partners, Gokul Rajaram.
Flam is a technology company building a full-stack AI-first product suite for brands and enterprises to create, publish, and scale immersive mixed reality (MR) and XR experiences, primarily for interactive advertising and content delivery.[1][2][4] It serves global brands like Samsung, Google, Flipkart, Emirates, LG, and others, solving the problem of engaging consumers across channels—digital, TV, print, OOH, retail, WhatsApp, and Instagram—without apps or browsers, reaching over 500 million users via proprietary AI for lightning-fast image/ground tracking and 100% device compatibility, including low-end Androids.[1][2] Flam has demonstrated strong growth momentum, powering 80+ large-scale campaigns (e.g., Samsung's India smartphone launch and Kamala Harris's US election efforts), raising $8.2M in seed funding, employing around 109-175 people, and achieving rapid adoption in e-commerce, entertainment, and retail.[1][3][4]
Flam was founded in 2021 by Shourya Agarwal, Malhar Patil, and Amit Gaiki, operating as Flamingos Technologies Inc. with headquarters initially noted in India (e.g., Bangalore) and later associated with the USA.[1][3][4] The idea emerged from deeptech AI infrastructure to enable app-less MR experiences, transforming static content like billboards, ads, or product packaging into interactive screens via simple links or QR codes—no downloads required.[1][2][4] Early traction came quickly: within months, Flam partnered with marquee brands like Samsung for flagship launches and supported high-profile campaigns like Kamala Harris's presidential bid, validating its enterprise-grade scalability and leading to $8.2M in seed funding about 7 months before mid-2025.[1][4]
Flam stands out in the MR/AR space through these key advantages:
Flam rides the wave of AI-driven immersive advertising and MR/XR, capitalizing on the shift from static 2D content to interactive 3D experiences amid rising smartphone penetration (5B+ devices) and multichannel marketing demands.[1][2] Timing is ideal post-2021 founding, aligning with AR/VR hype (e.g., Apple Vision Pro era) and AI advancements for real-time processing, while market forces like ad fatigue and e-commerce growth favor no-friction engagement—Flam's app-less model bypasses adoption barriers plaguing rivals.[1][4] It influences the ecosystem by enabling brands to unify campaigns across TV, digital, and offline, powering innovations like virtual product trials or celebrity interactions, and fostering creator/publisher networks for scaled MR content.[2]
Flam's trajectory points to explosive expansion in immersive commerce and advertising, leveraging its AI infra for deeper integrations in retail (e.g., AR try-ons at scale) and entertainment amid Web3/metaverse trends.[1][2] Upcoming shifts like edge AI improvements and 5G ubiquity will amplify its <300ms delivery across billions of devices, potentially drawing more funding and acquisitions from Big Tech. As MR evolves from gimmick to standard, Flam could redefine brand-consumer journeys, evolving from campaign enabler to full ecosystem platform—watch for global retail dominance and AI tool expansions to sustain its rapid brand momentum.[1][4]
Flam has raised $23.0M across 3 funding rounds. Most recently, it raised $14.0M Series A in May 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| May 13, 2025 | $14M Series A | Nishit Garg | Amal Parikh, Manu Rekhi | Announced |
| May 1, 2024 | $5M Seed | — | 7wire Ventures, Jenny Fielding, Scott Hartley, General Catalyst, Helion Venture Partners, Inventus Capital Partners, Investus Capital Partners, Prime Venture Partners, Gokul Rajaram, Jayan Ramankutty, Rick Kelley, Ashish Gupta, Cyril Treacy, Gaurav Kushwaha, Nandi Mehta, Prateek Dixit, Sujeet Kumar, Suresh Vaswani, Silicon Valley Quad, Ganesh Raju, Twin Ventures | Announced |
| Jun 1, 2021 | $4M Seed | Inventus Capital Partners, Anand Chandrasekaran, Raju Reddy | 7wire Ventures, Accel, Jenny Fielding, Scott Hartley, General Catalyst, Helion Venture Partners, Investus Capital Partners, Jayan Ramankutty | Announced |