Fitted

Based in Boise, Idaho, Fitted operates a peer-to-peer-to-brand platform and AI-powered wardrobe operating system connecting athletic retailers, brands, and consumers within a single ecosystem. The company provides a business-to-business software solution featuring automated product catalogs and an endless aisle system, enabling physical stores to sell inventory from brand partners. This technology addresses critical pain points in retail inventory management and e-commerce fulfillment by helping merchants balance online sales with in-store stock levels. The platform recently expanded its focus to include consumer applications, allowing users to transform personal closets into organized, shareable, and monetizable digital assets. The enterprise network serves more than 150 national running retailers and over 85 global brand partners while maintaining a workforce of approximately 30 employees. Fitted was founded in 2020 by Monte Keleher, Reid Moncada, and Max Birch.