Fit Collective

Based in Holborn, London, Fit Collective develops an AI-powered software-as-a-service platform that analyzes garment fit across various body types by aggregating sales, returns, and fabric data. The system delivers actionable analytics to commercial fashion brands, enabling them to optimize clothing patterns, standardize sizing metrics, and significantly reduce both high return rates and unsold inventory waste. Operating within the global fashion technology sector, the enterprise currently employs 10 full-time employees and processes data representing over £1 billion in annual retailer revenue. Fit Collective recently secured €3.4 million in pre-seed funding to scale its engineering capabilities and currently provides its fit optimization software to notable apparel customers including Rixo and Boden. The organization was founded in 2023 by solo entrepreneur Phoebe Gormley, who previously established the women-only Savile Row tailoring firm Gormley & Gamble.