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Based in Delray Beach, Florida, Firesale is an AI-powered peer-to-peer marketplace that enables consumers to sell used household items through automated video listings. The platform utilizes artificial intelligence to generate product descriptions and manage logistics, allowing users to list more than 20 items in under a minute while eliminating traditional friction points like lengthy forms and haggling. Operating with a low capital intensity model, the company maintains a monthly burn rate of approximately $40,000, leaving it with 3.3 months of runway after reporting zero revenue for the 2024 fiscal year. Rather than pursuing traditional venture capital, the enterprise secured $1,198,458 in equity crowdfunding through the Wefunder platform from retail investors in October 2025. This recent financing event established a $10 million valuation for the consumer resale business, which was officially founded in the year 2025.
Firesale has raised $2.0M across 1 funding round.
Firesale has raised $2.0M in total across 1 funding round.
Firesale is a technology company that operates a streamlined online marketplace designed to simplify and accelerate the process of selling personal items. Its platform enables users to list multiple items quickly—often 20 or more in under a minute—without the traditional hassles of forms, haggling, or in-person meetings. Firesale primarily serves individual sellers looking for a fast, convenient way to sell belongings, addressing the common problem of slow, cumbersome online selling experiences. The company’s growth momentum is driven by its user-friendly interface and the increasing demand for efficient peer-to-peer selling solutions.
Firesale was founded by entrepreneurs with a background in technology and e-commerce who identified the friction points in existing online marketplaces. The idea emerged from the desire to make selling personal items as effortless as possible, eliminating barriers like lengthy listings and negotiations. Early traction came from positive user feedback on the platform’s speed and simplicity, which helped Firesale carve out a niche in the crowded resale market.
Firesale rides the trend of digital peer-to-peer marketplaces and the growing consumer preference for quick, hassle-free online transactions. The timing is favorable due to increasing smartphone adoption and demand for decluttering and sustainable consumption. Market forces such as the rise of the gig economy and secondhand commerce support Firesale’s growth. By simplifying the selling process, Firesale influences the broader ecosystem by setting new standards for user convenience and safety in online resale.
Looking ahead, Firesale is poised to expand its user base by enhancing its platform’s capabilities and possibly integrating more payment and shipping options to further streamline transactions. Trends like increased environmental awareness and circular economy principles will likely boost demand for resale platforms like Firesale. Its influence may grow as it continues to innovate in user experience and community building, potentially becoming a leading player in the fast-growing resale market. This aligns with its mission to make selling personal items effortless and accessible for everyone.
Firesale has raised $2.0M across 1 funding round. Most recently, it raised $2.0M Seed in September 2025.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2025 | $2M Seed | — | Cascade Seed Fund, Rogue VC | Announced |
Firesale has raised $2.0M in total across 1 funding round.
Firesale's investors include Cascade Seed Fund, Rogue VC.
