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§ Private Profile · #1660-1075 W Georgia St, Vancouver, British Columbia, V6E 3C9, Canada
Performance-based marketing technology for customer acquisition for financial institutions, focused on a pay-per-results model.
Based in Vancouver, British Columbia, Fintel Connect provides performance-based marketing technology that helps financial institutions acquire new customers through a pay-per-results affiliate model. The platform connects financial brands with established publisher networks, such as Forbes and NerdWallet, to drive compliant digital growth for consumer products including credit cards, chequing, and savings accounts. The company currently serves a client base of more than 80 financial brands across the North American industry, including major banking institutions like BMO and Scotiabank. To support its proprietary technology development and strategic expansion into the United States market, the enterprise raised a $4.8 million CAD seed funding round in late 2022. This financing was led by BankTech Ventures to accelerate the deployment of new tracking features and partner integrations. Fintel Connect was founded in 2020 by Chief Executive Officer Nicky Senyard.
Fintel Connect has raised $4.0M across 1 funding round.
Fintel Connect has raised $4.0M in total across 1 funding round.
Fintel Connect has raised $4.0M in total across 1 funding round.
Fintel Connect's investors include Carey Ransom, Operate.
Fintel Connect has raised $4.0M across 1 funding round. Most recently, it raised $4.0M Seed in December 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Dec 1, 2022 | $4M Seed | Carey Ransom | Operate | Announced |
Fintel Connect is a performance marketing platform and network specializing in the financial services and fintech sector. It provides scalable tracking and reporting technology to power affiliate programs for banks, credit unions, fintechs, and other financial brands, connecting them with publishers like bloggers, influencers, comparison sites, and podcasters.[1][2][6] The company serves tier-one banks, community banks, and fintech companies by offering products across credit cards, banking accounts, lending, mortgages, insurance, wealth management, investments, and credit score tools, solving the challenge of amplifying marketing messages to targeted audiences through performance-based partnerships.[1][2]
With a reported revenue of $8.6 million and 41 employees based in Vancouver, Canada, Fintel Connect demonstrates growth momentum through product launches like Fintel Check for BaaS—an automated monitoring tool for Banking-as-a-Service (BaaS) sponsor banks—and strategic partnerships, such as with TAB Bank to reach underserved communities.[2]
Fintel Connect emerged from a rebranding of Share Results, with its founding team bringing over four decades of combined experience in performance marketing across niche industries.[1] Officially incorporated around 2018 as Fintel Connect Technologies Inc., it formalized operations in 2020 as a leading player in fintech affiliate marketing.[2][3] The idea stemmed from identifying gaps in tracking and reporting for financial services affiliates, evolving from general performance marketing to a specialized platform tailored for Fintech needs.[1]
Early traction came from building a dedicated network of financial-focused publishers and scaling technology for merchant clients, with pivotal moments including the 2023 launch of Fintel Check for BaaS and partnerships that expanded its reach.[1][2]
Fintel Connect rides the wave of fintech democratization and affiliate marketing growth in financial services, where digital channels are essential for customer acquisition amid rising regulations and competition.[1][2] Its timing aligns with the BaaS boom, empowering sponsor banks to monitor fintech partners scalably while expanding access to underserved markets via partnerships like TAB Bank.[2] Market forces favoring it include the shift to performance-based marketing, which minimizes risk for financial brands, and the expansion of embedded finance, where precise tracking influences ecosystem trust and compliance.[1][6] By bridging brands with niche publishers, it amplifies fintech adoption and supports broader industry scaling.
Fintel Connect is poised to capitalize on accelerating BaaS adoption and AI-driven affiliate tools, potentially launching more automated solutions for compliance and personalization. Trends like open banking and influencer-led finance education will shape its trajectory, enhancing network effects in a $8.6M revenue base.[2] Its influence may evolve from niche affiliate enabler to essential infrastructure for fintech-bank collaborations, solidifying its role as financial intelligence—connected.[1]