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§ Private Profile · Seoul, Seoul-t'ukpyolsi, South Korea
Fintech platform for individuals to compare loans, financial products, and interest rates, optimizing personal finance and financial inclusion.
Finda operates a financial technology platform based in Seoul, South Korea, that enables consumers to compare loans, interest rates, and financial products to optimize their personal finances. The company connects users to financial institutions via application programming interfaces, facilitating loan refinancing and cash flow management with a specific focus on mid- to low-credit consumers. Utilizing artificial intelligence to increase loan approval rates by more than five times, the platform directed 67 percent of its brokered loans to this demographic in 2023. Finda has raised a total of $52.41 million in funding, which includes a $37 million Series C round completed in July 2023. The enterprise is backed by prominent corporate and institutional investors, including JB Financial Group, 500 Global, and Kia. The organization was founded in 2015 by co-chief executive officers Hyemin Lee and Park Hongmin.
Finda has raised $41.9M across 3 funding rounds.
Finda has raised $41.9M in total across 3 funding rounds.
Finda has raised $41.9M across 3 funding rounds. Most recently, it raised $37.0M Series C in July 2023.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jul 1, 2023 | $37M Series C | — | 500 Startups, Bread And Butter Ventures, Soma Capital, Daren Cotter | Announced |
| Jul 27, 2021 | $3.9M Series A | — | Intervest, Mega Investment, Strong Ventures, Woori Bank | Announced |
| Sep 1, 2016 | $1M Seed | — | 500 Startups, Bread And Butter Ventures, Soma Capital, Daren Cotter | Announced |
Finda is a Seoul-based fintech company founded in 2015 that operates an online platform for comparing and recommending financial products, primarily loans from over 200 products across 66 banks and financial institutions in South Korea[1][2][3]. It serves individual consumers seeking optimized loan conditions, personal finance management, refinancing, and financial calculations for housing loans, savings, mortgages, personal loans, P2P loans, and investments, leveraging big data, AI, and a MyData license from 324 financial companies to deliver personalized, data-driven recommendations[1][2][3]. The company has shown strong growth momentum, raising $52.41M total funding including a $36.85M Series C round in 2023 from JB Financial Group and 500 Global, achieving $5.2M revenue, and employing 91 people while using advanced tech like Databricks for faster loan processing and cost savings[1][2][3].
Finda was founded in 2015 in Seoul, South Korea, as a fintech startup focused on addressing inefficiencies in Korea's financial product market by creating an online comparison platform[1][2]. The founders tapped into the growing demand for streamlined loan brokering and management amid financial institutions' push for personalized products using big data and AI, securing early traction through a MyData license enabling access to data from 324 financial companies[3]. Key milestones include a Series B round of 11.5 billion won ($8.9M) in January 2021 and a major Series C of 47 billion won ($36M) exactly 2.5 years later in mid-2023 from JB Financial Group and 500 Global, fueling expansion as one of Korea's fastest-growing fintechs[1].
Finda rides the fintech wave in South Korea, where banks seek AI and big data for personalized lending amid regulatory pushes like MyData for consumer empowerment[3]. Its timing aligns with post-2020 digital finance acceleration, exacerbated by economic pressures favoring refinancing and efficient loans, with market forces like rising data volumes and compliance needs playing to its strengths via lakehouse architecture[3]. By partnering with 66+ institutions and enabling faster, targeted services, Finda influences the ecosystem by streamlining lending, reducing operational frictions for banks, and delivering high-value data products to consumers[3].
Finda's Series C momentum and tech upgrades position it for deeper AI integration in lending, potentially expanding beyond loans into broader financial services amid Korea's maturing fintech regulations. Trends like embedded finance and real-time data analytics will shape its path, amplifying influence through more partnerships and international scalability. As a leader in data-driven brokering, Finda exemplifies how targeted platforms transform opaque financial markets into efficient, consumer-first ecosystems.
Finda has raised $41.9M in total across 3 funding rounds.
Finda's investors include 500 Startups, Bread and Butter Ventures, Soma Capital, Daren Cotter, InterVest, Mega Investment, Strong Ventures, Woori Bank.