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Based in Manchester, United Kingdom, Financielle is a female-focused financial technology company that provides a mobile application featuring budgeting tools, community forums, and personal finance management content. The platform has scaled its consumer operations to reach nearly 10,000 active users across 188 countries and has accumulated over 200,000 total application downloads since its launch. Operating with a dedicated team of six employees, the company initially focused on direct-to-consumer services before expanding into the business-to-business sector to offer corporate financial wellness benefits. Through its enterprise employee benefits offering and strategic industry partnerships, the startup currently works with recognizable corporate clients and collaborators including Beauty Pie, Timpsons, and LifeSearch. Originally started as an anonymous social media account in 2018 before formally incorporating its current business structure in 2020, Financielle was co-founded by Laura Pomfret and Holly Holland.
Financielle has raised $370K across 1 funding round.
Financielle has raised $370K in total across 1 funding round.
Financielle has raised $370K in total across 1 funding round.
Financielle's investors include 3sv collective, Ada Ventures, Antler, David Namdar, Haatch, Robot Ventures.
Financielle has raised $370K across 1 funding round. Most recently, it raised $370K Seed in April 2022.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Apr 1, 2022 | $370K Seed | — | 3SV Collective, ADA Ventures, Antler, David Namdar, Haatch, Robot Ventures | Announced |
Financielle is a female-focused financial wellness app that empowers women to manage their money through budgeting tools, educational content, debt reduction strategies, savings trackers, and a supportive community.[1][2][4][5][6] It serves primarily women and families facing financial challenges like debt and the gender wealth gap, offering a freemium model with free basic features and paid plans starting at $10/month for advanced habit-changing technology and personalized guidance.[1][4] The app solves problems of financial overwhelm by providing interactive tools, inspirational guides, and a 200,000+ member community for accountability and motivation, helping users ditch debt, boost savings, and invest confidently.[2][5][6]
Launched in 2020 from Warrington, UK, Financielle has gained traction with pre-seed funding from investors like Haatch, Baltic Ventures, Innovate UK, and 3 Sisters Ventures, plus recognition in Startups 100 2025 and BBC features.[1][2][5]
Financielle began as an anonymous Instagram account where co-founder Laura Pomfret shared her personal finance journey, which quickly gained popularity and revealed that 95% of its audience were women struggling with money management.[2] Pomfret, dubbed the "female Martin Lewis" and a BBC Morning Live Finance Expert, teamed up with co-founder Holly Holland, a marketing specialist from Warrington, to transform this into a dedicated platform.[1][6] After bootstrapping, they launched the first woman-focused finance app, secured an Innovate UK Inclusive Innovation Award, closed a pre-seed round, and rolled out Financielle 2.0, shifting from social media content to a full digital playbook with tools and community features.[2]
Early traction came from the Instagram community's demand for practical solutions to close the gender wealth and investment gap, evolving into an app that integrates budgeting, debt payoff methods (like snowball or avalanche), and in-app community spaces.[2][6]
Financielle rides the wave of FinTech democratization and inclusive finance, targeting underserved women in a market where financial apps often overlook gender-specific barriers like the wealth gap.[2][4] Its timing aligns with rising demand for wellness-focused tools post-pandemic, amplified by social media virality and UK innovation grants, positioning it amid trends like gamified budgeting and community-driven apps.[1][2] Market forces favoring it include growing female entrepreneurship, remote work's financial pressures, and investor interest in impact-driven startups (e.g., Haatch, 3 Sisters Ventures), influencing the ecosystem by normalizing women-led FinTech and inspiring similar niche platforms.[1][5]
Financielle is poised for expansion by deepening app community features, scaling premium subscriptions, and potentially adding investment tools to fully close the wealth gap its founders identified.[2][6] Trends like AI-personalized finance, regulatory pushes for financial inclusion, and Gen Z's social-first habits will propel it, evolving its influence from UK startup darling (Startups 100) to global women's finance leader.[1][5] As it builds on BBC credibility and user testimonials, expect partnerships or further funding to amplify its role in empowering the next wave of financially independent women—proving one Instagram post can spark a movement.
