Filter 14

The Filter develops artificial intelligence software that specializes in media content personalization and recommendations. Its platform leverages advanced data science, analytics, and machine learning technologies to deeply analyze user behavior and preferences. This allows content providers to surface highly relevant video content, thereby enhancing customer engagement through a managed service that optimizes content discovery.

The company was co-founded in 2004 by musician and technology pioneer Peter Gabriel. The insight behind its creation stemmed from the increasing challenge of effective content discovery within a burgeoning digital media landscape. Based in Bath, UK, Gabriel and his co-founders established The Filter with a clear vision to utilize sophisticated data science to significantly improve the entertainment experiences of digital consumers.

The Filter's sophisticated solutions are employed by prominent media companies, including international platforms such as Joyn in Germany, EPIX in the USA, and BBC Studios-owned UKTV Play. The company's overarching vision centers on driving increased viewer engagement, effectively reducing subscriber churn for subscription services, and boosting the lifetime value for customers in ad-supported models. It consistently aims to connect users more effectively with the content they truly desire.