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§ Private Profile · Fresno, CA, USA
Farm management software provides real-time data solutions for high-value crop growers, tracking operations for efficiency, traceability.
FieldIn is an agricultural technology company operating across California, Israel, and Australia that provides farm management software and real-time data solutions for high-value crop growers. The enterprise utilizes a SaaS subscription business model combined with a smart sensor platform that integrates directly with existing agricultural equipment, such as heavy tractors and commercial sprayers. This digital infrastructure tracks daily field operations including spraying and harvesting, delivering actionable analytics designed to improve operational efficiency, reduce overhead costs, and ensure supply chain traceability for specialty crops like almonds, grapes, and avocados. Backed by venture capital investors such as AgFunder, the software platform currently manages a scale of over 300,000 acres of farmland and recently reported a 0% customer churn rate over a twelve-month period. FieldIn was officially established in 2012 by co-founders and current executives Boaz Bachar and Iftach Birger.
FieldIn has raised $46.0M across 3 funding rounds.
FieldIn has raised $46.0M in total across 3 funding rounds.
FieldIn has raised $46.0M across 3 funding rounds. Most recently, it raised $30.0M Series B in September 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 2, 2021 | $30M Series B | Yoav Hineman | Akkadian Ventures, GAL Ventures, Germin8 Ventures, Icon Accelerator, Maor Investments, Mindset Ventures, Terra Venture Partners, Zeev Ventures | Announced |
| Sep 5, 2019 | $12M Series A | Oren Zeev | Amar Singh, GAL Ventures, Germin8 Ventures, Mindset Ventures, Terra Venture Partners | Announced |
| Jan 10, 2018 | $4M Seed | GAL Ventures, Germin8 Ventures | Israeli Innovation Authority, Terra Venture Partners | Announced |
FieldIn is a smart farming technology company that provides a field intelligence platform for high-value crop growers, such as those producing fruits, nuts, and vegetables. It connects existing farm equipment with sensors and software to deliver real-time data analytics on operations like spraying, harvesting, and tractor passes, enabling managers to optimize efficiency, reduce costs, and improve production.[1][2][3][4] The platform serves specialty crop operations primarily in the US (covering over 700,000 acres across 35,000+ sites with 10,000+ connected machines), Israel, and Australia, solving key challenges like lack of remote visibility, operator variability, and rising labor/chemical costs—delivering ROI such as 30% reductions in harvest costs or up to $300 more profit per acre.[2][3][4] With strong growth, including zero customer churn, recent funding, and partnerships like Wilbur-Ellis, FieldIn has raised $16.4M and reports $21M revenue.[2][5]
FieldIn was founded in 2012 (with operations scaling from 2013) by Boaz Bachar (CEO, background in law/business and entrepreneurship via Kochavit Drink) and Iftach Birger (COO, MS/BS in Plant Science, co-owner of a 750-acre family farm growing almonds, grapes, and olives).[1][2] The idea emerged from growers' pain points in commercial agriculture, particularly the absence of real-time remote visibility for managing dozens of machines across vast areas—Birger's farm experience highlighted needs for better data on spraying and harvesting.[3] Early traction came from focusing on specialty crops (FNV market), leading to rapid adoption: over 300K acres managed, strong investor backing from AgFunder, Zeev Ventures, and others, and expansion into California as the core market.[2][3]
FieldIn stands out in agtech through seamless integration and real-time insights without requiring new hardware:
FieldIn rides the precision agriculture wave, digitizing mechanized field ops amid labor shortages, chemical regulations, and climate pressures squeezing specialty crop margins (e.g., California's almond/fruit sectors).[3][4] Timing is ideal: post-2020 funding boom and partnerships amplify reach, positioning it as a market leader in remote farm management for FNV growers amid a shift to data-driven, sustainable farming.[2][3][5] It influences the ecosystem by standardizing operations, enabling predictive decisions, and paving for autonomy—boosting US ag efficiency over 700K acres while competitors like CropIn focus broader SaaS.[1][2]
FieldIn's momentum—best quarter ever, rapid geographic expansion, and sticky traction—positions it for outsized growth in a $20B+ precision ag market. Next: deeper AI for predictive analytics, broader crop/region penetration (beyond CA/US/Israel/Australia), and autonomous integrations as sensor data scales.[2][3][4] Trends like regulatory pushes for spray precision and labor automation will propel it, evolving its role from operational optimizer to ecosystem enabler for resilient, high-margin farming—cementing its edge in smart high-value crops.
FieldIn has raised $46.0M in total across 3 funding rounds.
FieldIn's investors include Yoav Hineman, Akkadian Ventures, Gal Ventures, Germin8 Ventures, ICON Accelerator, Maor Investments, Mindset Ventures, Terra Venture Partners, Zeev Ventures, Oren Zeev, Amar Singh, Israeli Innovation Authority.