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Fi is a New York-based technology company that develops GPS tracking and health monitoring smart collars for dogs. The organization operates a direct-to-consumer business model, providing pet owners with specialized wearable devices that offer real-time location data, daily activity metrics, and sleep tracking. To maintain continuous connectivity when pets are separated from their owners' smartphones or home Wi-Fi networks, the collars utilize the LTE-M cellular network. Fi recently expanded its hardware portfolio with the release of its Series 3 product line, which introduces a smaller form factor and advanced behavioral monitoring capabilities. The enterprise has raised over $40 million in total venture funding, including a $30 million Series B round backed by institutional investors such as Lerer Hippeau, RRE Ventures, and Advance Venture Partners. Fi was founded in 2017 by Jonathan Bensamoun and Loren Kirkby.
Fi has raised $40.0M across 3 funding rounds.
Fi has raised $40.0M in total across 3 funding rounds.
Fi Technologies is a small IT services and consulting company based in Doha, Qatar, specializing in smart Wi-Fi platforms that enable businesses to offer free public internet access while using Wi-Fi networks for targeted advertising and data collection.[1] It serves businesses seeking to transform Wi-Fi into a communication and analytics tool, solving the problem of underutilized networks by providing actionable customer insights and smart decision-making capabilities; the company reports $400,000 in annual revenue with 4 employees, indicating steady but modest growth in the Wi-Fi advertising niche.[1]
Founded in 2013 and headquartered in Doha's West Bay ICT Building, Fi Technologies was established by co-founder and CEO Saad Alqahtani to address gaps in Wi-Fi utilization for businesses.[1] The company emerged from the need for sophisticated software that turns standard Wi-Fi into a data-driven advertising and engagement channel, gaining early traction in Qatar's business services sector through its focus on IT consulting and network solutions.[1]
Fi Technologies rides the trend of Wi-Fi monetization and data analytics in emerging markets like Qatar, where public free Wi-Fi is expanding amid digital transformation in hospitality and retail.[1] Timing aligns with growing demand for contactless customer engagement post-pandemic, bolstered by market forces such as rising mobile internet penetration and ad-tech adoption in the Middle East; it influences the local ecosystem by empowering small-to-medium businesses with low-cost, data-powered marketing tools that larger platforms overlook.[1]
Fi Technologies is poised to expand its Wi-Fi advertising model as Qatar's smart city initiatives and 5G rollout accelerate, potentially scaling beyond its current $400K revenue through partnerships in Gulf tourism and retail.[1] Trends like AI-enhanced analytics and privacy-compliant data collection will shape its path, evolving its influence from a niche Qatar player to a regional enabler of connected business intelligence—reinforcing its core mission to make Wi-Fi a strategic asset.[1]
Fi has raised $40.0M across 3 funding rounds. Most recently, it raised $30.0M Series B in February 2021.
Fi has raised $40.0M in total across 3 funding rounds.
Fi's investors include Longview Asset Management, 01 Advisors, 75 & Sunny, Acrew Capital, AllerFund, Altimeter Capital, Astia, Advance Venture Partners, B Capital Group, Bessemer Venture Partners, Bonfire Ventures, Boosted Commerce.
