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§ Private Profile · San Jose, CA, USA
Autonomous mobile robot developer creating AMRs and modular robotic platforms for warehousing, e-commerce, and manufacturing.
Based in the San Francisco Bay Area, Fetch Robotics develops autonomous mobile robots and modular hardware platforms designed for the logistics, e-commerce fulfillment, and manufacturing industries. Prior to its eventual acquisition, the venture-backed company raised $100 million in total equity funding and successfully scaled its global operations to 140 full-time employees. The enterprise deployed its proprietary robotic hardware systems to over 100 commercial customers across 26 different countries, competing in an automated warehousing market heavily influenced by Amazon and its earlier integration of Kiva Systems. In July 2021, Zebra Technologies officially acquired the entire business for a valuation of $305 million to establish a dedicated robotics automation division. Following their prior collaborative work at the technology incubator Willow Garage, Fetch Robotics was founded in 2014 by Melonee Wise, Derek King, Eric Diehr, and Michael Ferguson.
Fetch Robotics has raised $94.0M across 4 funding rounds.
Fetch Robotics has raised $94.0M in total across 4 funding rounds.
Fetch Robotics has raised $94.0M in total across 4 funding rounds.
Fetch Robotics's investors include Anurag Chandra, ACME Capital, Atomic, CRV, General Atlantic, Harrison Metal, Index Ventures, O'Reilly AlphaTech Ventures, Shasta Ventures, Venrock, Alex Stamos, Bob Pasker.
Fetch Robotics develops and manufactures autonomous mobile robots (AMRs) for warehousing, logistics, and intralogistics, focusing on material handling and data collection to address labor shortages and boost efficiency.[1][2][3] Headquartered in San Jose, California, it offers a cloud-based platform called FetchCore for fleet management, task scheduling, and workflow automation, enabling seamless human-robot collaboration without infrastructure changes.[1][3][4] Acquired by Zebra Technologies in 2021 for $290-305 million, Fetch now integrates its AMRs—like Freight and Fetch models—with Zebra's solutions for fulfillment and manufacturing, serving distribution centers worldwide and showing growth through new products like FlexShelf AMRs.[2][4][5]
The company solves repetitive tasks in labor-intensive environments, serving e-commerce, manufacturing, and logistics firms by accelerating throughput, inventory accuracy, and productivity.[3][4] Post-acquisition momentum includes ANSI/RIA safety compliance, disinfection robots during COVID-19, and expanded software like TaskBuilder for custom robot tasks.[1][2]
Fetch Robotics was founded in 2014 (with some sources noting early 2015) in Silicon Valley by robotics experts from Willow Garage, including co-founder and CEO Melonee Wise, who was the second employee there and led development of ROS, PR2, and TurtleBot.[2][3][5] The team previously spun out Unbounded Robotics in 2013 for mobile manipulation, but Fetch represented a "fresh start" to build robust AMRs tailored for warehouses and factories, evolving from human-centric platforms to commercial intralogistics solutions.[5]
Early traction came from its open-platform robots and cloud-driven FetchCore, attracting deployments in leading facilities; pivotal moments include COVID-19 expansions into disinfection robots and the 2021 Zebra acquisition, which accelerated scaling.[2][4][5]
Fetch rides the warehouse automation trend driven by e-commerce growth, labor shortages, and supply chain demands, where AMRs enable flexible, scalable operations amid rising fulfillment needs.[2][4] Timing is ideal post-2021 acquisition, as Zebra combines Fetch's robotics with its scanners and software for end-to-end orchestration, influencing ecosystems by standardizing cloud-robotics integration and ML-driven insights.[2][4]
Market forces like post-COVID hygiene needs (e.g., UV disinfection bots) and ANSI safety standards favor Fetch, positioning it to transform intralogistics from rigid AGVs to dynamic, collaborative systems that boost ROI and throughput in a $10B+ AMR market.[1][2][3]
Under Zebra, Fetch will likely expand FlexShelf-like innovations and FetchCore enhancements, targeting hybrid human-AI workflows amid AI advancements in robotics (e.g., ROS evolutions).[2][4] Trends like edge computing, generative AI for tasking, and sustainability will shape it, potentially evolving influence through partnerships and global scaling in manufacturing.[1][3]
This builds on Fetch's foundation: from Willow Garage pioneers delivering simple, powerful AMRs to now powering Zebra's vision for labor-optimized operations.
Fetch Robotics has raised $94.0M across 4 funding rounds. Most recently, it raised $46.0M Series C in July 2019.