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Founded in 2017 by former Slipstream Sports Tour de France team President Matt Johnson, The Feed is a Boulder, Colorado-based e-commerce marketplace specializing in performance nutrition, supplements, healthy snacks, and recovery gear. The platform curates products for pre-workout, mid-workout, and post-workout needs, catering to endurance athletes engaged in cycling, running, and skiing. Scaling operations by sixty to seventy percent annually, the company drives growth through direct consumer sales, customized fueling plans with expert coaching, and recurring subscription models. To support this expansion, the enterprise is integrating advanced robotics infrastructure within its warehouse facilities to increase fulfillment capacity while actively exploring strategic brand acquisitions. The organization leverages athletic expertise from professional cycling, drawing on Johnson's leadership experience at the Tour de France and his personal achievement of a Master's SG World Champion title.
Feed. has raised $4.5M across 2 funding rounds.
Feed. has raised $4.5M in total across 2 funding rounds.
Feed. has raised $4.5M across 2 funding rounds. Most recently, it raised $4.0M Seed in September 2017.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Sep 1, 2017 | $4M Seed | — | — | Announced |
| Jan 1, 2017 | $540K Seed | — | Super Capital VC | Announced |
Forever Feed Technologies develops automated on-farm grow systems that produce highly nutritious fresh cattle feed year-round, using significantly less water and land while reducing carbon emissions.[1] The company serves large-scale dairy and beef cattle producers, solving key challenges in sustainable animal agriculture by growing ForeverFeed™, a sprouted wheat grass supplement that improves cattle health, productivity, and reduces methane emissions from rumen digestion.[1] Growth momentum includes a partnership with JR Automation (a Hitachi subsidiary) to scale production of these indoor systems, with the first enterprise-scale installation operational at River Ranch Dairy in Hanford, California, feeding over 5,000 cows.[1][7]
Forever Feed Technologies emerged as a pioneer in planet-smart animal feed solutions, with its patented designs and ForeverFeed™ growing protocols forming the core of its innovation.[1] The company's backstory centers on addressing inefficiencies in traditional cattle feed production amid rising demands for sustainability; pivotal moments include securing patent-pending technology for automated grow systems and partnering with JR Automation in a collaboration announced to integrate and manufacture on-farm systems for global dairy and beef operations.[1][7] This partnership leverages JR Automation's 40+ years of expertise (established 1980, acquired by Hitachi in 2019) to deliver customer-owned systems supported by Forever Feed's operations team.[1]
Forever Feed Technologies rides the wave of climate tech in agriculture, capitalizing on global pressures to cut livestock emissions (e.g., methane from cattle) amid feed costs driving up protein production expenses.[1][3] Timing is ideal as the feed technology market grows at a 9.4% CAGR (valued at USD 1.80B in 2021, projected to USD 2.13B by 2029), fueled by biotech advances like protein engineering and demand for sustainable solutions in North America and Asia-Pacific.[4] Market forces favoring it include rising vegan/dairy trends, biosecurity priorities, and automation in feed mills, where Forever Feed influences the ecosystem by enabling on-farm production that lowers costs and environmental impact for dairy/beef sectors.[2][4][5]
Forever Feed is poised for expansion through JR Automation partnerships, targeting more enterprise installations beyond its California pilot to equip global producers with emission-reducing tech.[1][7] Trends like feed optimization (e.g., high-protein co-products) and precision ag-tech will shape its path, potentially amplifying influence as regulations tighten on ag emissions and sustainability certifications grow.[4][8] Its on-farm model could redefine cattle nutrition, tying back to empowering farmers with profitable, planet-smart tools that sustain food production amid climate challenges.[1]
Feed. has raised $4.5M in total across 2 funding rounds.
Feed.'s investors include Super Capital VC.
