Loading organizations...
§ Private Profile · Cairo, Egypt
B2B e-commerce platform connecting FMCG retailers with wholesalers via mobile app for inventory ordering and supply chain insights in Egypt.
Fatura is a Cairo, Egypt-based business-to-business e-commerce platform that connects fast-moving consumer goods retailers with curated wholesalers through a centralized mobile application. The company digitizes wholesale supply chains across 22 Egyptian governorates, allowing merchants to order inventory from a catalog of over 1,500 stock-keeping units while accessing price transparency and artificial intelligence-driven analytics. Operating on a commission-based marketplace model, the enterprise also provides working capital loans and buy-now-pay-later financing options to a target market of more than 300,000 traditional regional grocery retailers. Prior to its June 2022 acquisition by microfinance provider Tanmeyah, a subsidiary of financial services corporation EFG Hermes, the startup raised an initial $3 million Series A funding round backed by Sawari Ventures and Disruptech. Fatura was originally founded in late 2019 by Hossam Ali, Ahmed Anwar, AbdAllah Moheb El-Din, and Ahmed Al Bakary.
Fatura has raised $3.0M across 1 funding round.
Fatura has raised $3.0M in total across 1 funding round.
Fatura has raised $3.0M across 1 funding round. Most recently, it raised $3.0M Seed in June 2021.
| Date | Round | Lead Investors | Other Investors | Status |
|---|---|---|---|---|
| Jun 1, 2021 | $3M Seed | Hany AL Sonbaty | Arzan Venture Capital, Cairo Angels, EFG EV Fintech, Egypt Ventures, Khwarizmi Ventures | Announced |
Fatura has raised $3.0M in total across 1 funding round.
Fatura's investors include Hany Al-Sonbaty, Arzan Venture Capital, Cairo Angels, EFG EV Fintech, Egypt Ventures, Khwarizmi Ventures.
Fatura is a technology company founded in 2019 that operates a fintech-enabled B2B marketplace focused on revolutionizing the Fast-Moving Consumer Goods (FMCG) industry in Egypt and Africa. It provides a digital platform connecting FMCG manufacturers, wholesalers, and retailers, streamlining the traditional trade cycle by digitizing ordering and enabling on-credit purchasing to improve retailers' working capital. The platform also offers market intelligence and data analytics to help manufacturers make data-driven decisions. Fatura serves FMCG retailers and wholesalers, solving inefficiencies in supply chain management and credit access, and has shown strong growth momentum, culminating in its acquisition by MaxAB-Wasoko in 2025 to expand its reach across Africa[1][2][3].
Fatura was founded in 2019 by Hossam Ali, Ahmed Anwar, and AbdAllah Mohebeldin, with Ahmed Al Bakary later joining as co-founder and non-executive chairman. The idea emerged from the founders’ experience in supply chain consulting and FMCG sectors, aiming to address the fragmented and inefficient traditional wholesale market in Egypt. Early traction came from building a mobile app that connected retailers to a vetted network of wholesalers, digitizing a largely offline market. The company’s unique asset-light model leverages existing wholesaler assets and focuses on digitizing the lending cycle, a major pain point in the market where 60% of wholesale transactions are on credit[3][4].
Fatura rides the growing trend of digital transformation in emerging markets, particularly in Africa’s FMCG sector, where traditional trade remains largely offline and fragmented. The timing is critical as smartphone penetration and fintech adoption rise, enabling platforms like Fatura to digitize supply chains and financial services simultaneously. Market forces such as the need for supply chain transparency, credit access for SMEs, and data-driven decision-making favor Fatura’s model. Its acquisition by MaxAB-Wasoko signals consolidation in African B2B e-commerce, aiming to create a pan-African retail super app that integrates commerce and fintech, thus influencing the broader ecosystem by setting new standards for efficiency and financial inclusion[2][3].
Fatura’s integration into MaxAB-Wasoko positions it for accelerated growth and regional expansion across Africa. Future trends shaping its journey include increased fintech adoption, AI-driven market analytics, and the continued digitization of traditional trade sectors. As the platform scales, it is likely to deepen its influence by expanding credit offerings, enhancing data services, and driving operational efficiencies for FMCG stakeholders continent-wide. This evolution aligns with the broader vision of transforming informal retail markets into digitally empowered ecosystems, making Fatura a key player in Africa’s retail and fintech convergence[2][3].
In summary, Fatura exemplifies how technology can modernize traditional FMCG trade by combining e-commerce and fintech, addressing critical market inefficiencies, and enabling financial inclusion for small retailers in Africa.